State Head-general Trade

4 weeks ago

Bangalore Karnataka, India CIEL HR Full time

The State Head - General Trade will lead and drive the GT business across the assigned state ensuring achievement of primary and secondary sales targets market expansion distributor management and team leadership The role is responsible for developing and executing effective sales strategies driving market share and strengthening the company s GT footprint Key Responsibilities Own and deliver state-level GT sales targets for primary secondary and tertiary sales Develop appoint and manage a robust distribution network ensuring optimal coverage and productivity Drive retailer engagement outlet expansion and effective merchandising across all territories Design and implement local trade promotions schemes and initiatives to boost offtakes Regularly analyze sales data market trends and competitor activities to identify growth opportunities Lead mentor and motivate Area Sales Managers ASMs Territory Sales Officers TSOs and Sales Executives to ensure high performance Ensure effective stock supply chain and inventory management to avoid stock-outs or excesses Maintain healthy credit discipline and oversee timely collections from distributors Build strong relationships with key trade partners channel stakeholders and modern retail outlets if hybrid GT MT Ensure compliance with company policies reporting requirements and market hygiene standards Review performance through regular market visits joint working with the sales team and monthly quarterly reviews Key Requirements Graduate Postgraduate in Business Marketing MBA preferred 10-15 years of experience in FMCG sales with at least 4-5 years in a managerial GT leadership role State Regional level Strong knowledge of General Trade sales operations distribution expansion and retail management Proven track record in driving volume growth outlet expansion and team development Excellent people management negotiation and analytical skills Willingness to travel extensively across the state Proficiency in MS Office sales reporting tools and market analysis

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