Marketing Project Manager

2 weeks ago


India AVM Station LLP Full time

Job Description Role Summary You'll own end-to-end delivery across multiple projectsproofreading and quality checks, daily task tracking, client communication, and internal coordinationto make sure every deliverable is on brief, on brand, and on time. You will also plan, coordinate, and oversee social media operations (calendars, scheduling, basic analytics, and community hygiene) so client communication and publishing run smoothly. You'll be the single source of truth for status, risks, and reports. Key ResponsibilitiesClient & Stakeholder Communication - Primary point of contact for assigned clients; run weekly/bi-weekly check-ins and reviews. - Translate briefs into actionable tasks with clear acceptance criteria. - Maintain a clean communication trail: recap emails, MoMs, and next steps within 24 hours. - Manage approvals, scope change, and expectations proactively. Planning & Delivery - Build and manage project plans, timelines, and dependencies (sprints or waterfall as needed). - Run daily standups; ensure owners, due dates, and priorities are crystal clear. - Track progress, unblock issues, and escalate risks early with options/impact. Quality Assurance (Proofreading & QC) - Proofread copy, captions, and on-screen text for grammar, clarity, and tone. - Check creatives/videos for brand compliance, layout, resolutions, sizes, and platform specs. - Verify functional requirements (links, CTAs, forms, tracking parameters, UTM tags). - Maintain and enforce QA checklists and rejection reasons to reduce rework. Social Media Management (Hands-on) - Build monthly content calendars with the content/design/video teams; map posts to campaign goals. - Own publishing & scheduling via Meta Business Suite / Creator Studio / Buffer/Later/Hootsuite. - Ensure asset readiness (correct formats 10801080, 10801920, 4:5; safe zones; subtitles; cover frames). - Write/QA captions, CTAs, hashtags, and ensure tone & brand consistency. - Coordinate community hygiene (first responses, hides/blocks/escalations as per playbook). - Track channel-level metrics (reach, saves, CTR, ER, watch time) and drive weekly iteration with the team. - Maintain link management & tracking (UTMs, link-in-bio tools) and report campaign outcomes. - Align posting SLAs to campaign calendars; prevent misses and manage backup queues. Process & Reporting - Publish weekly status reports (planned vs. completed, risks, next week plan). - Maintain dashboards for deliverables, TAT, revision counts, and social metrics. - Create and update SOPs, playbooks, and templates to improve team velocity. Team & Vendor Coordination - Assign work by bandwidth/skill; coordinate with design, content, video, performance, and dev. - Manage vendor/partner timelines and SLAs when applicable. - Support hiring, onboarding, and training for PM/ops interns or juniors. Must-Have Skills - Excellent written & verbal communication; strong client-facing presence. - Advanced proofreading and detail orientation (you spot typos, spacing, inconsistencies). - Solid project tools literacy: Jira/Trello/Asana, Notion/Confluence, Google Workspace, Sheets. - Proven social media ops: content calendars, scheduling tools, captioning/hashtagging, UTM basics, first-response playbooks, and weekly metric reviews. - Basic understanding of creative and digital deliverables (social posts, reels, landing pages, ads). - Risk management, prioritization, and deadline discipline. Good-to-Have - Agency experience (creative/marketing/tech). - Familiarity with Figma, Miro, Meta/Google Ads asset specs, and analytics basics. - Working knowledge of QA for web/app (forms, links, responsiveness). - Multilingual: English (required); Hindi/Bengali a plus. KPIs / What Success Looks Like - On-time delivery: 95% milestones met. - Quality: 2% defect leakage post-delivery; 1.5 average revision rounds. - Client health: CSAT 8/10; first response - Throughput & predictability: Sprint completion 90%; variance to plan 10%. - Process adoption: 100% tasks with owner, due date, acceptance criteria; 100% MoMs shared. - Social performance: 100% publishing SLA adherence; 1% posting errors; weekly reporting on reach/ER/watch time; month-on-month improvement targets agreed per account. Work Mode & Hours - Hybrid, Kolkata; 10:0019:00 IST (flexible during launches). - Occasional Saturday or late-evening client calls as needed (comp offs provided). Compensation - Competitive salary + performance incentives tied to delivery quality, client satisfaction, and social channel KPIs.



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