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B2B Content Creator
4 weeks ago
Job Description
Company Description
Inkers Technology is based in Bengaluru with offices in the USA and the UAE. We specialize in designing and developing deep, large-scale AI and ML solutions for the Construction Industry. With a focus on AI, computer vision, and deep neural networks, we have extended our capabilities into the construction industry with our innovative AI-powered construction management solution, 'Observance.' Our solution utilizes advanced AI, cloud-based processing, and state-of-the-art Lithic (LiDAR Thermal IMU Camera) scanners to enhance efficiency and precision in construction processes. We are committed to pushing the boundaries of technology across diverse sectors.
Role Description
We are looking for a creative and versatile B2B Content Creator to join our Marketing team in Bengaluru. This is a full-time, on-site role where you will be responsible for conceptualising, designing, and producing engaging content (blogs, images, infographics, videos, case studies, and social media posts) tailored for a B2B audience. The role requires a strong understanding of how to create impactful storytelling that aligns with Inkers positioning in AI, technology, and enterprise solutions.
Responsibilities
Develop, design, and publish high-quality B2B content, including blogs, articles, case studies, whitepapers, infographics, social media creatives, and explainer videos.
Collaborate with the marketing and sales teams to understand content needs and create targeted campaigns.
Create visually appealing graphics, presentations, and short videos that explain complex technical concepts in simple, engaging ways.
Maintain brand voice and consistency across all digital channels.
Research industry trends, competitor activities, and customer needs to craft relevant and impactful content.
Manage content calendars to ensure timely delivery and distribution.
Optimize content for SEO and lead-generation purposes.
Qualifications
Proven experience in B2B content creation (blogs, videos, and graphics).
Strong writing skills with the ability to translate technical/complex concepts into engaging content.
Proficiency in tools such as Canva, Adobe Creative Suite, Figma, or equivalent.
Experience with video creation and editing (basic to intermediate level).
Understanding of SEO, LinkedIn marketing, and digital content distribution.
Excellent communication and storytelling skills.
Bachelor&aposs degree in Marketing, Communications, Design, or a related field.
Work Location: Bangalore (On-site)
