
Assistant Director of Communications
4 weeks ago
- Develop and execute an integrated digital marketing strategy aligned with university goals (enrolment, branding, research visibility, etc.).
- Oversee the overall brand initiatives and ensure better brand recall value in the digital space.
- Lead SEO strategy and implementation to improve organic visibility and search rankings.
- Oversee content strategy for digital channels, ensuring alignment with brand voice and goals.
- Partner with admissions, communications, alumni relations, and academic units to deliver cohesive digital experiences.
- Lead and manage a team of digital marketers, content creators, and external agencies.
- Oversee university website performance, UX/UI, and CMS operations.
- Guide social media storytelling, community engagement, and influencer outreach.
- Develop and execute a robust PR and media strategy for university.
- Monitor media trends and adapt strategies accordingly.
- Establish KPIs and dashboards to track and report campaign effectiveness.
- Use tools like Google Analytics, Tag Manager, Hotjar, and CRM platforms and AI tools to drive insights.
Qualifications, Experience & Skills:
- Over 10 years of relevant experience; experience in the education industry is a plus.
- Postgraduate qualification in Management or Mass Media with Certifications in Digital Marketing.
- In depth knowledge of aspects of communications like Digital Marketing, Media marketing, Content marketing, web management and social media.
- Expertise in Digital Marketing, digital planning, Google ads, FB ads and other digital marketing tools.
- Expertise in SEO and SEM.
- Expertise in keyword analysis and digital marketing strategies.
- Good idea of the Education sector marketing challenges and lead generation, lead nurturing and conversion process.
- Able to analyse and strategize the CRM data.
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