▷ [Only 24h Left] Performance Marketer

4 days ago


Kochi, India Lascade Full time

Lascade is a fast-growing mobile app studio building a diverse portfolio of subscription-based apps across health, travel, utilities, and education. We’re looking for a Performance Marketing Specialist to drive user acquisition and growth through data-driven strategies and bold, creative advertising. What You'll Do: - Run and scale paid campaigns on Meta (Facebook/Instagram), Google Ads (UAC, Search, Display), TikTok Ads, and more. - Work with the product and creative teams to develop high-performing ad creatives—both static and video. - Own performance dashboards and reporting (GA, Firebase, AppsFlyer, MMPs). - Optimize campaigns based on KPIs such as CPA, ROAS, CTR, retention, and LTV. - Conduct A/B tests on ad creatives, landing pages, and funnel experiences. - Stay updated on platform algorithms, targeting hacks, and performance benchmarks. What We're Looking For: - Solid experience running ROI-driven paid campaigns in the mobile app space. - Familiarity with tools like Firebase, Google Analytics and MMPs - A strong creative mindset with knowledge of what makes thumb-stopping ad content. - Ability to analyze and interpret campaign data quickly and effectively. - Self-driven, analytical, and results-oriented mindset.



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