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Job Description

Job Title: HubSpot Administrator and Systems Specialist

Job Type: Full-Time

Job Overview:

We are seeking an experienced and detail-oriented HubSpot Administrator and Systems Specialist with 5+ years of experience managing HubSpot Enterprise Accounts. The ideal candidate will be responsible for managing HubSpot's full suite of tools, including workflows, marketing automation, ticket systems, and API integrations. This role is critical in supporting our sales, marketing, and customer service teams to optimize HubSpot usage across departments, provide user training, and ensure smooth system operations.

Key Responsibilities:

HubSpot Management: Oversee the day-to-day operations of our HubSpot Enterprise account, ensuring the platform is optimized for performance across sales, marketing, and customer service teams.

Workflows & Automation: Design, implement, and maintain automated workflows to streamline processes across departments, including email campaigns, lead nurturing, and task automation.

API & Systems Integration: Collaborate with IT and external vendors to integrate HubSpot with other business systems (e.g., CRM, ERP, Shopify, Lightspeed) using APIs, ensuring smooth data flow between platforms.

Ticketing & Support Systems: Configure and manage HubSpot's ticketing systems, ensuring seamless operations for customer support, issue resolution, and escalation processes.

User Training & Support: Provide comprehensive training to departmental staff on HubSpot features, best practices, and system updates. Offer ongoing support for user inquiries and technical issues.

Data Management & Reporting: Maintain accurate data across the platform, ensuring compliance with data governance policies. Generate reports to provide insights into marketing and sales performance.

Custom Solutions Development: Work with stakeholders to identify unique business challenges and develop tailored HubSpot solutions that align with business objectives.

Monitoring & Troubleshooting: Monitor the performance of HubSpot tools and integrations, troubleshoot system issues, and implement fixes to ensure uninterrupted operations.

Process Improvement: Regularly review and improve HubSpot-related business processes, identifying inefficiencies and implementing scalable solutions.

CRM Development & Management:

HubDB: Experience managing and utilizing HubDB to create dynamic, data-driven content within HubSpot's CMS.

Custom Objects: Experience in creating and managing custom objects to extend the functionality of HubSpot CRM and meet specific business requirements.

Sales Hub & Service Hub: Expertise in managing and optimizing HubSpot's Sales and Service Hubs for teams, including deal pipelines, ticket pipelines, and sequences.

HubSpot CMS: Knowledge of HubSpot's content management system (CMS) for managing blogs, landing pages, and websites.

Marketing Hub: In-depth experience with HubSpot's Marketing Hub for creating marketing assets like landing pages, forms, and email campaigns, and optimizing marketing funnels.

Lead Scoring: Advanced knowledge in setting up lead scoring systems to prioritize leads based on engagement, behavior, and profile data.

Campaigns: Experience with creating, tracking, and analyzing HubSpot campaigns across marketing channels.

Reports & Dashboards: Strong capability to build custom reports and dashboards that provide actionable insights to the leadership team.

Sales Automation: Experience with setting up sales automation for tasks such as lead assignments, follow-ups, and deal management.

CRM Customization: Strong understanding of how to develop and customize HubSpot's CRM to align with unique business processes, sales pipelines, and reporting requirements.

Experience Managing Integrations with Shopify an asset

Advanced CRM Development: Experience developing custom CRM functionalities using HubSpot APIs, such as syncing data with third-party systems, custom objects, or advanced automation flows.

Required Qualifications:

5+ years of experience managing HubSpot Enterprise accounts.

Expert knowledge of HubSpot tools including workflows, marketing automation, ticketing, lead scoring, and CRM management.

Strong understanding of API development and system integrations with HubSpot (experience with ERP, Shopify, Lightspeed, etc.).

Proven experience in creating and managing automated workflows and marketing campaigns.

Proficiency in creating custom reports and dashboards for management insights.

Experience providing user support, training, and documentation for internal teams.

Strong problem-solving skills and ability to troubleshoot technical issues related to HubSpot.

Excellent project management skills with a history of successfully implementing system improvements.

Ability to work independently as well as in a team environment, with strong communication skills across technical and non-technical stakeholders.

Preferred Qualifications:

HubSpot certifications in workflows, marketing automation, or other relevant areas.

Experience with SQL, JavaScript, and/or Python for scripting and custom integration purposes.

Familiarity with data governance practices, CASTLE, CAN-SPAM, GDPR and other relevant regulations.

Experience with A/B testing, email marketing best practices, and customer segmentation strategies.

Prior experience managing HubSpot integrations with third-party tools like ZoomInfo, Salesforce, or Marketo.