SEM Analyst

Role: Sr SEM Analyst Shift Timings: 6:00 AM to 3:00 PM IST OR 7:30 AM to 4:30 PM IST Experience: 3 to 5 Years Key Technical Skills: Google Ads (All Campaign Types with PMAX, AI MAX) , Meta Ads (All Campaign Types with Meta Advantage +), TikTok Ads, Ads, B2B, B2C and eCommerce Industry Accounts Hands-on Experience, Looker Studio Role Purpose: You will lead end-to-end Search and Social paid-media programs for our fastest-growing agency and brand clients. Your mission is to architect, activate, optimize, and elevate multi-channel campaigns; leveraging the latest in Performance Max, AI-Max, Meta Advantage +, and emerging platforms (, TikTok) to deliver world-class ROI, scale, and client satisfaction. Key Responsibilities: Campaign Leadership & Activation - Build, launch, and manage full-funnel campaigns across Google (Search, PMax, Shopping, App), Meta (ASC, Advantage + Shopping, dynamic creatives), and . - Drive test-and-learn roadmaps: A/B landing pages, creative variants, bid strategies, new objectives. - Oversee day-to-day budget pacing, bid adjustments, audience refinement, and feed optimizations. Data-Driven Optimization - Develop automated dashboards (Looker Studio, Supermetrics/Dataslayer) to track ROAS, CPA, Avg. Session Duration, and incremental lift. - Proactively surface performance anomalies; diagnose root causes (feed health, auction shifts, creative fatigue) and implement rapid corrective plans. - Iterate “AI-Max” experiments—broad match expansions, Gemini-powered asset creation, server-side tracking—and scale wins. Strategic Consulting & Client Engagement - Lead QBRs and strategy sessions: present deep-dive analytics, 3-scenario CAC:LTV forecasts, and tactical roadmaps. - Act as a white-label partner to agency POCs and direct-brand CMOs; translate business goals into channel playbooks, defend recommendations with market data (SEMrush, category benchmarks). - Mentor junior analysts via “Masterclasses” on PMax best practices, Meta ASC, and automation frameworks. Quality & Process Excellence - Own rigorous pre-launch QA: tracking tag validation, feed diagnostics, creative compliance. - Maintain and evolve SOPs for account audits, autoscripts, and reporting workflows. - Champion continuous improvement — document learnings from each test to refine playbooks. - Required Skills & Experience - Paid Media Mastery: 3+ years executing ROI-driven SEM & Social strategies across Google Ads, Bing, Meta, ; TikTok a plus - Advanced Platform Expertise: Deep knowledge of PMax, Smart Bidding (tROAS/tCPA), Meta ASC & Advantage + Shopping, Lead Gen/Awareness, dynamic feeds - Analytical & Automation Proficiency: Expert in GA4/GA360, Excel (pivot tables, macros), SQL a plus; experience with Supermetrics / Dataslayer; Looker Studio - Consultative Communication: Exceptional presentation skills—C-suite-ready decks; adept at translating data into business impact - Strategic Forecasting: Proven ability to model multi-scenario spend vs. CAC/LTV, seasonality adjustments, incremental revenue forecasts - Quality & Process Orientation: Meticulous QC—feed health, tagging, compliance; skilled in Google Ads Scripts or rule engines (Optmyzr, Revealbot) - Collaboration & Leadership: Team mentor, peer-training facilitator; thrives in fast-paced, multi-stakeholder environments Qualifications: - Agency working experience is important - MBA in Marketing - Certifications: Google Ads (Search, Shopping, PMax), Meta Blueprint, Marketing Solutions