Admissions & Marketing Manager

Job Description

Job Description: Admissions & Marketing Manager

Location: Bangalore

Institution: Bangalore School of Design & Technology (BSDT)

Remuneration: Competitive and aligned with industry standards

About BSDT

Bangalore School of Design & Technology (BSDT) is a premier institution committed to fostering creativity and innovation in the field of design. With specialized programs in Interior Design, Graphic Design, UI/UX, and more, we empower students to transform their passion into impactful careers. As we scale to the next phase of growth, we are seeking a high-performing Admissions & Marketing Manager to lead our enrollment and brand-building initiatives.

Position Overview

As the Admissions & Marketing Manager, you will be a key part of the senior leadership team, directly driving student admissions, lead generation, and marketing strategies. You will be responsible for crafting and executing full-funnel admission campaigns from lead generation to final enrollment and building strong visibility for BSDT across Bangalore and beyond.

This is a hands-on role that demands strategic thinking, leadership, data fluency, and a go-getter attitude.

Key Responsibilities

Admissions Strategy & Execution:

oOwn the full admissions funnel and ensure quarterly intake targets are met.

oConvert leads via CRM systems, in-person counselling, and re-engagement campaigns.

oVisit schools, host open houses, and represent BSDT at educational events and fairs.

Marketing & Brand Growth:

oDevelop and execute physical, digital, and social media marketing strategies.

oCollaborate with the performance marketing and content team to drive brand awareness and leads.

oWork with admission consultants, influencers, and strategic partners.

Team Leadership & Collaboration:

oLead and manage a team of telecallers, counselors, and marketing staff.

oConduct daily huddles, review reports, and drive performance improvements.

oProvide strategic input on course positioning, messaging, and outreach efforts.

Reporting & Analytics:

oTrack key metrics such as Cost Per Lead (CPL), conversion rate, application-to-enrollment ratio.

oAnalyze trends to optimize campaign strategies and resource allocation.

Brand Representation:

oBe the face of BSDT to prospective students, parents, and institutional partners.

oEnsure brand voice and communication remain consistent and compelling across channels.

Desired Skills & Experience

Minimum 5 years of experience in admissions, marketing, or sales preferably in the education sector

Strong leadership, team management, and interpersonal communication skills

Hands-on experience with digital marketing tools, CRMs, and lead management workflows

Data-driven mindset with an ability to use numbers to inform decisions

Passion for design, education, and student success

Educational Qualifications

Bachelor&aposs degree in Business, Marketing, Education, or related field (required)

MBA in Marketing or relevant specialization (preferred)

Other Requirements

Fluency in English; conversational proficiency in Kannada and/or Hindi is a plus

Willingness to travel locally for school visits and recruitment campaigns

Comfortable working 6 days/week during the admissions season (MarchJuly and DecFeb)

Working Hours & HR Policy

On-Season (MarchJuly, DecFeb): MonSat full day.

Off-Season (AugNov): MonSat half day (9:30 AM1:30 PM)

Application Process

To apply, send your resume, cover letter, and any relevant portfolio of work to [Confidential Information]. Please mention Admissions & Marketing Manager in the subject line. Shortlisted candidates will be contacted for interviews.

BSDT is an equal opportunity employer and values diversity. We encourage candidates from all backgrounds to apply.

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