Sr. Marketing Executive

2 weeks ago

Mumbai Maharashtra, India Mumbai Rozgaar Private Limited Full time

Job Title Marketing Executive Department Mall Marketing Reports To Marketing Manager Experience Required 1-5 years Location Metro Junction Mall Kalyan Role Overview The Marketing Executive will assist in executing marketing branding and promotional strategies to enhance the visibility footfall and brand image of the mall The role involves supporting marketing campaigns managing events coordinating with tenants handling media communications and contributing to the overall marketing objectives of the organization Key Responsibilitie 1 Marketing Branding Support the Marketing Manager in planning and executing the mall s marketing strategies and campaigns Assist in the implementation of the annual marketing calendar and integrated marketing communication IMC plans Coordinate with advertising agencies creative partners and vendors to deliver marketing materials and campaigns Maintain brand standards and ensure consistency across all marketing and communication platforms 2 Promotions Events Plan organize and execute mall events seasonal promotions and tenant-led activities to drive footfall and customer engagement Coordinate with vendors agencies and internal teams for event setup logistics and execution Monitor event performance and prepare post-event reports with key outcomes and insights 3 Public Relations Communication Draft and distribute press releases and promotional content for events and campaigns Manage media coordination influencer engagement and local partnerships Handle customer queries feedback and ensure timely responses through various communication channels 4 Tenant Relations Communicate regularly with tenants regarding upcoming campaigns offers and mall activities Support tenant engagement initiatives to foster strong mall-tenant relationships Assist in preparing tenant newsletters and feedback reports 5 Digital Marketing Support the mall s social media strategy by creating and scheduling content across digital platforms Track performance metrics and engagement reports for social campaigns Coordinate with digital agencies for online advertising and promotions 6 Market Research Analysis Conduct research on competitors customer preferences and local market trends Assist in preparing marketing performance reports and presentations for management 7 Budget Support Assist the Marketing Manager in maintaining records of campaign expenses and vendor payments Ensure adherence to allocated marketing budgets for individual activities Desired Skills Competencies Strong understanding of marketing fundamentals event planning and digital marketing Excellent written and verbal communication skills Good organizational and multitasking abilities Proficiency in MS Office Word Excel PowerPoint familiarity with Canva or similar design tools is a plus Creativity initiative and ability to work in a fast-paced environment A team player with strong interpersonal skills

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