Manager - Airline Marketing (Traffic Development)

1 week ago

Hyderabad, India GMR Group Full time

Job Description

Job Purpose

- Support the Head of Department (HoD) in developing an airline portfolio to increase Passenger (Pax) & Air Traffic Movements (ATM).
- Prepare ASD plans, conduct market analysis, and build business cases.
- Interact with prospective and existing airlines and other stakeholders to enhance airport connectivity and business growth.

Organisation Chart

- Reports to Head Airline Marketing & Route Development.

Key Accountabilities & Performance Indicators

Business Case Development & Market Analysis

- Prepare business cases for aircraft up-gauging, new frequencies, and new airline routes.
- Develop strategies to attract new airlines to the airport.
- Conduct quantitative & qualitative market analysis and maintain an industry environment scan.
- Identify prospects (routes, airlines) and manage the sales funnel to meet annual targets.
- Track performance of ASD processes and recommend corrective actions.

Key Performance Indicators (KPIs):

- Annual target achievements
- Business case success rate

Stakeholder Engagement & Relationship Management

- Interact with airlines for business development, presentations, and follow-ups.
- Develop interline agreements, hybrid models, and hub/spoke alignment strategies.
- Prepare and present policy papers, AOP drafts, and management review presentations.
- Build and nurture relationships with key personnel in airlines, tourism authorities, airports, and trade organizations.

KPIs:

- Strength of airline relationships
- New agreements & partnerships finalized

Regulatory Coordination & Industry Engagement

- Engage with Ministry of Civil Aviation, State Government, and regulatory bodies on Bilateral Air Services Agreements (ASA) and related policies.
- Prepare White Papers for government bodies on aviation policy enhancements.
- Facilitate interactions with Outbound Tour Operators, DMCs, and Foreign Tourist Boards to enhance Outbound Tourism.
- Oversee event management for new airline launches, route inaugurations, and airline anniversaries.

KPIs:

- Policy influence & submissions
- Outbound tourism growth impact
- Successful airline events conducted

External Interactions

- TAAI, TAFI, IATO, FTCCI, NTOs, Tour Operators, Travel Agents, GSAs, Embassies, Airlines, International Airports
- Ministry of Tourism, State Tourism Departments, and Tourism Development Corporations
- Airline Customers: Network Planners, Schedule Managers, Sales Teams, GSAs, Travel Bodies, IATA, CAPA, UBM, Routes

Internal Interactions

- CCO Aero, Head Airline Marketing & Route Development, GHIAL HODs, GMR Airports Route Development Teams
- Departments: Slot, Finance, SPG, SPC, Legal, Corporate Communications

Financial Dimensions

- Aligned with AOP targets.

Other Dimensions

- Team Size: 1 direct report.

Educational Qualifications

- Commerce or Science Graduate / Engineer
- MBA (International Business / Marketing) Preferred

Relevant Experience

- 8-12 years in Aviation, Tourism Business Development, Charter Development.
- Experience with MNC Tour Operators (SOTC, Cox & Kings, Thomas Cook, etc.).
- Established relationships with key industry personnel

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