Marketing Executive

4 weeks ago

Ahmedabad India BiofuelCircle Full time

Job Description

This role is to create Go-to-Market strategies and support Rural Business Unit to achieve its goals, while establishing a strong brand presence in rural markets.

Responsibilities

- Rural Marketing Strategy: -
- Designing and managing the rural marketing strategy for Rural business unit - Conceptualizing & executing integrated marketing campaign to achieve the brand & business goals in the rural markets
- Brand Building and Activations: - Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with Sales and Supply Network teams
- Collaborate with creative agencies to develop compelling advertising materials and promotional content
- Deploy rural marketing agencies to implement rural marketing plans
- Develop local partnerships for local activation / PR / communication
- Capture and develop engaging user generated content to accentuate digital marketing - Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships
- Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs. - Understanding of local markets (culture, socioeconomic aspects, commodities, touch points etc.) and provide feedback on rural consumer behavior to marketing, product, and sales teams

- Seasonal Campaigns:
- Crop wise, region wise marketing campaigns to source raw materials
- Engaging and activating existing subscriber base of biomass processors and rural entities
- Deploying farmer communication channels
- On-boarding customer camps and roadshows - short videos for educating, training and hand holding in App usage
- Upselling of value-added services like Verification, Delivery and Finance services.

- Community Engagement:
- Build strong relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns
- Organize community outreach programs, workshops, and events to raise awareness - Manage branding initiatives that resonate with rural communities
- Collaborate with government agencies, NGOs, and other relevant organizations to align marketing efforts

Qualifications

- Postgraduate in Rural Marketing Management
- Experience in rural markets a must - Preferred industry experience: Agri-Tech/ FMCG/ Agriculture & allied.
- Local Language (Gujarati) is must.
- 1-5 yrs of similar experience.

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