Brand Strategist

Roles and Responsibilities What You ll Do Lead and define brand positioning purpose and personality for and its subcategories Decode consumer behavior through market research cultural insights and good ol gut instinct Convert data into stories and stories into briefs that inspire the creative and content teams Shape and support campaign ideas from strategy to execution - across digital retail packaging PR and influencer efforts Build and maintain audience cohorts and develop content themes that resonate with each Work with performance social and product teams to ensure strategic consistency across every touchpoint Present brand POVs with clarity confidence and charisma - internally and externally Skills Required Strategic thinking and storytelling the holy combo A love for research decoding data and spotting the insight no one else sees Ability to write and structure smart simple briefs Comfort with brand architecture positioning models and consumer journey mapping Strong presentation and communication skills - clarity is non-negotiable An eye for culture a mind for trends and a heart for what makes people tick