Delv Senior Software Eng

Role Salesforce Marketing Cloud Senior Lead Location Bangalore Chennai Pune Job Summary Years of experience needed - Minimum of 8 - 10 years of experience with Salesforce Marketing Cloud including Technical Solutioning with hands-on development and implementation Proven track record of designing delivering complex marketing automation solutions Technical Skills Salesforce Marketing Cloud Proficiency Journey Builder Design and implement automated customer journeys Email Studio Create and manage email campaigns Mobile Studio Implement mobile messaging and push notifications Automation Studio Implement complex workflows that automate marketing and data management tasks based on criteria configured Advertising Studio Manage and optimize digital advertising campaigns Cloud Pages and Content Builder Develop landing pages and dynamic content Integration Expertise APIs and Middleware Experience with REST SOAP APIs and integration tools to connect Salesforce Marketing Cloud with other systems e g CRM ERP Data Integration Knowledge of data synchronization and ETL processes Data Management Data Extensions Design and manage data extensions and segmentation SQL Proficiency in SQL for querying and manipulating data within Marketing Cloud AMP script SSJS Ability to use AMP script or Platform object Server-Side JavaScript functions in email messages and reserve using Core library server-side JavaScript to landing pages dynamic content personalization and applications Technical Solutioning Technical Design Experience designing scalable secure and efficient technical solutions Integration Architecture Good to have an understanding of integration patterns and best practices for linking Salesforce Marketing Cloud with other platforms Troubleshooting and Debugging Issue Resolution Ability to identify and resolve technical issues related to Marketing Cloud implementations and integrations Performance Optimization Skills in optimizing performance and troubleshooting inefficiencies Responsibilities Technical Design Design and develop scalable secure and efficient solutions using Salesforce Marketing Cloud Create and maintain technical documentation including architecture diagrams and data flow diagrams Implementation Lead the implementation of Salesforce Marketing Cloud solutions including Journey Builder Email Studio Mobile Studio and Advertising Studio Configure and customize Salesforce Marketing Cloud to meet business requirements Integration Integrate Salesforce Marketing Cloud with other systems e g CRM ERP using APIs and middleware Ensuring data flows and synchronization between systems are seamless and accurate Optimization Monitor and optimize marketing automation processes to improve performance and ROI Troubleshoot and resolve technical issues related to Salesforce Marketing Cloud Collaboration Work closely with business stakeholders project managers and developers to gather requirements and deliver solutions Provide technical guidance perform code reviews and mentorship to team members and stakeholders Best Practices Implement best practices for data management security and compliance within Salesforce Marketing Cloud Stay current with Salesforce Marketing Cloud updates and innovations and advise on new features and functionalities Training Support Conduct training sessions and workshops for end-users and technical staff Provide ongoing support and maintenance for Salesforce Marketing Cloud solutions Certifications Certifications Salesforce Administrator Salesforce Marketing Cloud Administrator Salesforce Marketing Cloud Developer Salesforce Marketing Cloud Consultant About Company Mphasis is a leading IT solutions provider offering Applications Business Process Outsourcing BPO and Infrastructure services globally through a combination of technology knowhow domain and process expertise The accolades we have been garnering can be attributed to our undeterred focus in delivering quality solutions across verticals that meet the challenging requirements of our esteemed customers We have been recently felicitated by the economic times as the most distinguished digital company 2015 We have also been ranked 29 of 100 largest financial technology vendors by American Banker and BAI in the FinTech Forward Top 100 rankings