Google Ads Specialist

2 weeks ago

Hyderabad, Telangana, India Aptita Full time
Job Description

Job Description: Performance Marketer - Google and Meta Ads

Location: Hyderabad, India

Position: Performance Marketer

Experience: 2+ Years Employment

Type: Full-time

Email on [Confidential Information]

Key Responsibilities

- Develop, implement, and manage performance marketing campaigns across Google Ads and Meta Ads platforms.
- Conduct thorough keyword research, audience targeting, and competitive analysis to inform campaign strategies.
- Monitor and analyze campaign performance data to identify trends, insights, and opportunities for optimization.
- Perform A/B testing to improve ad copy, creatives, and landing pages.
- Collaborate with the creative team to develop compelling ad visuals and copy.
- Stay updated with the latest trends and best practices in digital marketing and performance advertising.
- Provide regular reports and performance updates to clients and internal stakeholders.
- Manage budgets, bid strategies, and overall campaign spend to ensure maximum efficiency and ROI.
- Continuously optimize campaigns to improve key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS.

Qualifications

- Minimum of 2+ years of experience in performance marketing, specifically in managing Google Ads and Meta Ads campaigns.
- Proven track record of successfully optimizing campaigns to achieve high performance metrics.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in using Google Analytics, Google Ads Manager, Facebook Ads Manager, and other relevant tools.
- Excellent understanding of digital marketing principles, including PPC, SEO, and SEM.
- Strong communication skills and the ability to present complex information clearly and concisely.
- Ability to work collaboratively in a fast-paced and dynamic environment.
- Google Ads and Meta Blueprint certifications are a plus.

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