Brand Manager

1 week ago

Chennai, India Groupe Lactalis Full time

Description : Brand Manager

Experience:

Minimum 10 – 12 years in Marketing & Brand Management

- Preferably from a Dairy / Food FMCG background
- Should ideally carry 2-3 years of sales experience

Key Role Deliverables

- Analyse data to identify Issues and growth opportunities
- Creating and executing marketing campaigns , promotions and BTL activations to drive Sales and attract customers across various channels
- Initiating Marketing research and Competition analysis leading to clear actionable for Brand plans
- Ensure consistent brand messaging and communicates the brand's unique value proposition.
- Strategize and execute online and offline promotions
- Design and implement the Online Content Strategy with digital agency
- Coordinating with various agencies - Creative , digital to put together compelling brand messaging
- Tracking and analysing the performance of media campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

Key Skills

- Data-driven approach
- Flair for translating insights into consumer led actionable
- Understanding of Research and Strong Analytical Skills mind-set to interpret data, attention to detail.
- Understanding of the various media vehicles and how to measure them
- Mastery of written, verbal and Presentation skills
- P&L / Financial understanding
- Familiarity with latest marketing technologies and tools

Education Qualification

- MBA / Post graduate degree in Business Marketing/Advertising,

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