Digital Content Writer

2 days ago

Bengaluru India Infosys Limited Full time

Job Description Job Description: - We are seeking a creative and detail oriented Content Writer Copy Resource to join our dynamic Content Art Resource team at Infosys Aster - This role is ideal for someone who thrives in a fast paced collaborative environment and has a flair for crafting compelling marketing copy across various formats and platforms Key Responsibilities: - Key Responsibilities - Marketing Sales Content Develop short form high impact marketing copy for RFX responses RFPs RFIs sales decks and campaign materials - Tailor messaging to resonate with diverse client personas and industry verticals - Creative Collaboration Participate in brainstorming sessions to shape messaging strategy tone of voice and creative direction - Work closely with design strategy and business teams to ensure content alignment - AI Driven Content Creation Leverage Generative AI tools to create personalized scalable content with speed and efficiency - Multimedia Interactive Content Write scripts for interactive presentations demo videos and explainer content - Support the development of engaging narratives for client workshops and immersive experiences - Client Engagement Support Create tailored content for client visits including welcome decks briefing materials and storytelling assets - Technical Requirements: - Proven experience in content writing copywriting or marketing communications - Strong command of English with excellent writing editing and proofreading skills - Familiarity with RFX documentation and B2B marketing content - Experience using Generative AI tools for content creation is a plus - Ability to work collaboratively in cross functional teams - Strong storytelling skills with an eye for detail and tone Additional Responsibilities: - Bachelor s degree in Communications Marketing Journalism English or a related field - Experience in IT services consulting or digital transformation domains - Exposure to multimedia content development video scripts interactive decks Preferred Skills: Technology->Digital Marketing->Digital Marketing - ALL

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