Website, SEO

Job Description Vector Consulting Group is a 19-year-old homegrown Indian management consulting company. We offer unique solutions to chronic wicked problems in areas of supply chain, operations, sales & distribution, R&D, NPD, retail operations, Industrial CAPEX projects, and software development. We have a strategic tie-up with TIS Inc., a $4.00 Bn Japanese company. Last year, we opened offices in Indonesia and the US and currently we have projects running in 23 countries. We are looking for a Website Manager to take ownership of our digital presence driving visibility, engagement, and performance across our website. The ideal candidate will blend technical know-how with brand and marketing objectives to ensure that our website remains an effective hub for our content and brand storytelling. This is a hands-on, high-accountability role where you will be the custodian of our website ecosystem managing its structure, design, UI/UX, and content. Role & Responsibilities: Website Management - Own the overall website ecosystem structure, functionality, and performance. - Coordinate with external website vendors for development, maintenance, and upgrades. - Ensure smooth user experience, consistent brand representation, and adherence to best UI/UX practices. SEO & Content Optimisation - Develop and execute SEO strategies to improve search rankings and organic traffic, time spent and lower bounce rate. - Conduct keyword research, on-page/off-page optimization, and site audits. - Guide internal teams on SEO-friendly content creation and other necessary forms of on-page/off-page content creation. - Track and report on SEO performance using analytics and webmaster tools. Paid Media Campaigns - Plan and manage paid campaigns on LinkedIn, Twitter, YouTube, and Google (Search & Display). - Monitor campaign performance, analyse impact of campaign in terms of objectives traffic, website engagement, etc, and optimise spends for maximum impact. - Ensure all campaigns align with brand and content marketing objectives. Technical & Analytical Oversight - Provide technical guidance to vendors particularly around HTML, CSS, React, Next.js, and Laravel frameworks. - Ensure technical SEO best practices are implemented across the website. - Leverage Google Analytics, Search Console, and other digital tools to track performance and recommend improvements. Cross-functional Collaboration - Work with internal marketing and content teams to plan publishing calendars and campaigns. - Maintain brand tone, grammatical accuracy, and content consistency across all pages. - Collaborate closely with leadership to ensure digital efforts reflect strategic priorities. Required Competencies: - Website management (maintenance and project management for new development) - Content deployment - Proven track record in running successful LinkedIn, Google, YouTube, and Twitter campaigns. - Proficiency in tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, SEMrush, Moz, Ahrefs, or Screaming Frog. - Keeps abreast of new technologies in website design/development and maintenance and drives required change. - Proficiency in English and a keen eye for grammar. - Self-driven, detail-oriented, and able to work independently with minimal supervision. What's on Offer: - Opportunity to learn & to grow with a rapidly growing consulting firm - One of the best organization cultures in the industry. Required Experience: - 5 - 10 years of experience managing websites, SEO & Paid Media preferably in a professional services or B2B environment. - Strong understanding of website management and web technologies: HTML, CSS, React, Next.js, Laravel. Qualification: Open to all streams. Must have formal education/certification on website development and maintenance. Compensation: Competitive salary as per the market. Work Arrangement: Monday to Friday, work from office (Thane location).