Performance Specialist

3 weeks ago

Hyderabad Telangana, India Randstad Enterprise Full time

Performance Marketing Specialist Passionate about reaching and engaging talent across the globe Experienced in managing programmatic media campaigns Performance Marketing specialists are in charge of planning and managing marketing activities that promote our clients brand roles and activities in the talent acquisition space including talent communities and campaigns Key Responsibilities Plan Build and Optimise Planning campaigns analysing metrics and identifying trends Day to Day management The day-to-day running of Programmatic Job Ad Platforms where relevant with suppliers Media Optimisation and Performance Execute monitor ad job distribution and advertising Provide data-driven recommendations across multiple concurrent assessments Advise and lead technical integration with ATS and publishers with ad platforms e g Joveo Governance and Quality Assurance of digital campaigns Working closely and collaboratively with the recruitment marketing team and Talent Marketing function in delivering recruitment marketing solutions Assist in the evaluation of new tools opportunities or enhancements for integration efforts to improve the value of the marketing dataset Campaign creation keyword builds and executions on all ad platforms Performance Drive applications increase website traffic improve conversion to talent communities Measure effectiveness ROI identify and evaluate new digital technologies and optimize programmatic marketing campaigns A B Testing measure the performance of CTAs and improve conversion rate consistently Increase the recruitment marketing funnel efficiencies effective reporting Assist in the setup reporting and optimization of social media and Google Ads campaigns including search and display preferred Typical outcomes services and products Creating and running campaigns on Programmatic Search Social Media and other platforms Recruitment marketing strategy operations and execution Supporting media proposals with campaign estimates Key Expertise Previous experience using programmatic job distribution and advertising platforms for example Joveo SFX SmashFlyX or AppCast Fluency with media buying-related technologies including DSPs DMP 3rd party ad servers and manual exchanges Proficient use of data analytic platforms such as Google Analytics Highly proactive and excellent multitasking skills Expertise in digital marketing programmatic media and reporting - the ability to build an integrated marketing campaign end-to-end Strong programme management skills - well-organized obsessive attention to detail data-driven and able to oversee delivery in line with set project deadlines Excellent command of English language and communication skills Proficient use of the Google Suite of products Gmail Meet Sheets Slides as well as MS Office Experience in the following areas are a plus paid social search display Qualifications 3 experience University Bachelor s degree and or relevant certifications and experiences Google Ads Certification is desirable Competencies Digital fluency Drive for Results Customer Focus Quality oriented Commercial Acumen Collaborative Influence People Development Conceptual Thinking Project Management

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