Product Marketing Associate

Job Description

Experience: 2-5 years in Product Marketing

About TransportSimple: TransportSimple is a leading SaaS-based fleet management solution, simplifying operations, accounting, and compliance for logistics companies. We empower businesses to streamline fleet efficiency, enhance profitability, and leverage technology for seamless transport management.

We are expanding our marketing team and looking for a dynamic Product Marketing who thrives in content-driven strategies rather than paid campaigns. If you have experience in SaaS marketing, content creation, and sales enablement, wed love to have you onboard.

Key Responsibilities:

SaaS Sales & Content Marketing:

- Develop high-converting website content that effectively communicates our value proposition to potential SaaS customers.
- Regularly update website pages, landing pages, and blog content to improve engagement and SEO rankings.
- Create compelling case studies, whitepapers, and success stories that highlight TransportSimples impact.
- Craft email marketing sequences for lead nurturing, onboarding, and customer retention.
- Develop and execute LinkedIn outreach strategies to engage key decision-makers in the transport and logistics sector.
- Design and implement WhatsApp campaigns to engage prospects and improve conversion rates.
- Work closely with the sales team to create content that supports lead generation and pipeline growth.

Social Media, Video Editing & Engagement:

- Plan and create engaging LinkedIn posts to drive thought leadership and brand awareness.
- Develop and edit video content for product walkthroughs, testimonials, and social media marketing.
- Manage social media interactions, ensuring consistent engagement with potential customers.
- Research and write compelling copy tailored for SaaS audiences.

Website Management & Analytics:

- Ensure website content remains up to date with product developments, feature releases, and industry trends.
- Collaborate with the tech team to optimize website user experience and lead capture mechanisms.
- Analyze content performance metrics to refine strategies and maximize engagement.
- Monitor industry trends and competitors to identify new content and outreach opportunities.

Skills & Qualifications:

- 2-5 years of experience in SaaS marketing, content creation, or B2B marketing.
- Strong experience in content writing, email marketing, LinkedIn outreach, WhatsApp campaigns, and sales enablement.
- Hands-on experience in managing and updating websites with SEO best practices.
- Proficiency in video editing (basic to intermediate) using tools like Adobe Premiere Pro, Final Cut, or similar.
- Strong understanding of SaaS buyer journeys and lead nurturing strategies.
- Experience with website CMS platforms (WordPress, Webflow, or similar) is a plus.
- Excellent communication, storytelling, and copywriting skills.
- Self-motivated with the ability to work in a fast-paced startup environment.

Why Join Us

- Work with a fast-growing SaaS company in the transport-tech space.
- Opportunity to shape the brands content, website, and engagement strategies.
- Exposure to cutting-edge marketing tools and SaaS sales methodologies.
- Collaborative and flexible work environment with career growth opportunities.
- If youre passionate about SaaS marketing, sales enablement, and content-driven engagement, wed love to hear from you Apply now and be a part of TransportSimples growth journey.

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