Creative Director

I. Job Summary The Creative Director will be a visionary and strategic leader within the Growth Department, responsible for driving user acquisition and brand engagement through high-performing visual and digital content. This role is crucial for defining the creative strategy across all paid channels. The ideal candidate is a hands-on leader who combines data-driven creative analysis with exceptional branding expertise to manage and mentor a team of designers while ensuring the highest quality of creative output. Reporting To: Head of Growth Department: Growth Employment Type: Full-Time Location: Hyderabad (On-site) II. Core Responsibilities The Creative Director will be responsible for the following key functions: Creative Strategy & Analysis: - Develop and execute the overarching creative strategy specifically for performance marketing and paid channels (e.g., Google, Meta, TikTok, etc.). - Lead the function of creative analysis to derive insights from performance data (CTR, CVR, CPA) and translate them into actionable creative hypotheses. - Champion creative rework and rapid iteration based on performance metrics to continuously optimize campaigns. Digital Marketing Leadership & Execution: - Own the creative strategy and execution across all digital marketing channels, leveraging a deep understanding of platform-specific best practices, audience targeting, and funnel optimization. - Ensure all creative initiatives are planned with a strong foundation in digital marketing principles to maximize reach and conversion effectiveness. Creative Production & Oversight: - Oversee the end-to-end production of a diverse range of creative assets, including Video Ads, Static Banners, Email Templates, Website Design, and large-scale Brand Campaigns. - Ensure all creative output aligns with the established brand guidelines and maintains consistent quality across all digital touchpoints. - Maintain fluency with the latest creative tools and software to streamline the design process and maintain production efficiency. Team Leadership & Management: - Lead, mentor, and manage a team of designers, fostering a culture of high performance, experimentation, and professional growth. - Conduct regular creative reviews and provide constructive feedback to elevate the team's skills and the quality of their deliverables. Branding & Consistency: - Own and enforce all aspects of branding across digital assets, ensuring visual identity is strong, cohesive, and compelling. III. Required Qualifications Experience & Education: - Bachelor’s degree (MBA preferred). - Candidates graduated from NIFT (National Institute of Fashion Technology) are strongly preferred. - Proven experience in a senior-level creative or art direction role, preferably focused on performance marketing and digital acquisition. (Years of experience are flexible, but a robust portfolio demonstrating high-impact work is mandatory). Mandatory Skills: - Expertise in creative analysis and interpreting data to drive design decisions. - Deep understanding and practical experience in all aspects of digital branding. - Demonstrated ability in creative rework and rapid iteration cycles in a fast-paced environment. - Strong background in digital marketing creative strategy. IV. Preferred Qualifications (Nice-to-Have) - Prior successful experience working in the e-commerce industry. - Experience in a high-growth startup or scale-up environment. - Direct experience with A/B testing platforms and tools used for creative experimentation. V. Compensation - CTC: Up to 15 LPA (Negotiable for exceptional candidates)