Search Engine Optimization Manager
23 hours ago
Job Description The SEO Manager will spearhead the organisation's search strategy to optimise visibility, strengthen domain authority, and drive qualified inbound traffic. This role demands a deep understanding of healthcare SEO dynamics and evolving search engine intelligence. You will architect and execute high-impact SEO frameworks that enhance discoverability, improve patient engagement, and fuel measurable business growth across digital surfaces.Strategic SEO Leadership - Develop and execute an enterprise-grade SEO strategy aligned with organisational growth objectives, patient journeys, and digital transformation roadmaps. - Build a robust SEO infrastructure across technical SEO, on-page optimisation, content architecture, local SEO, international SEO, and AI-driven search readiness. Cross-Functional Collaboration - Partner with content, design, performance marketing, medical teams, and technology stakeholders to deliver integrated search-first campaigns. - Ensure SEO principles are embedded within the entire content lifecycle from ideation to publishing and optimisation. Content & Healthcare Insights - Leverage sectoral understanding to craft search frameworks rooted in patient intent, clinician behaviour, treatment pathways, and healthcare regulatory requirements. - Guide the development of medically sound, SEO-optimised content that resonates with both healthcare professionals and patient communities. Performance Measurement - Monitor keyword performance, SERP intelligence, technical health, crawlability, Core Web Vitals, and authority metrics. - Deploy analytics-driven decision-making to continuously improve rankings, conversion rates, and organic acquisition ROI. Continuous Improvement - Stay abreast of algorithm updates, AI search evolution, schema advancements, and emerging SEO technologies. - Institutionalise SEO best practices, governance frameworks, and process automation where feasible. Qualifications - Bachelor's degree in Marketing, Communications, or a related discipline. - Minimum 4 years of demonstrable SEO experience, preferably within healthcare or regulated industries. - Proven track record of improving rankings, scaling organic traffic, and executing comprehensive SEO programs. - Strong understanding of healthcare digital behaviour, medical content structuring, and compliance requirements. - Excellent communication and stakeholder management skills. - Highly analytical with expertise in tools such as Search Console, GA4, SEMrush/Ahrefs, Screaming Frog, and schema/diagnostic utilities. - Strong project management capabilities with the ability to handle multiple initiatives concurrently. If you are passionate about healthcare SEO, thrive in a dynamic digital ecosystem, and want to drive high-impact search initiatives that elevate patient engagement at scale, we welcome your application.
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