Brand Manager

3 weeks ago

Delhi, Delhi, India Panacea Biotec Full time
Job Description: Brand Manager – Consumer Categories (Skin Care, Baby Care, Personal Care)

1. Target Achievement

- Deliver defined growth, sales, and profit targets for assigned zones/markets.
- Drive market share gains for consumer brands across skin care, baby care, and personal care segments.
- Identify opportunities for new product launches and ensure successful entry into the market to generate revenue and marketing contribution.
- Expand consumer and retailer base through innovative programs and channel expansion.

2. Brand Strategy and Planning

- Develop and implement comprehensive brand plans aligned with business goals.
- Define brand positioning, value proposition, and competitive differentiation within the consumer space.
- Analyze consumer insights, retail trends, and competitor activities to shape strategy.
- Translate market data into actionable brand initiatives that resonate with end consumers and trade partners.

3. Marketing Campaigns and Initiatives

- Design and execute integrated marketing campaigns (digital, in-store, influencer, and trade activations) targeting consumers, mothers, and caregivers.
- Build strong consumer communication around product benefits, emotional connect, and lifestyle relevance.
- Partner with sales and trade marketing teams to ensure effective campaign rollouts in modern trade, e-commerce, and general trade.
- Oversee creation of consumer-facing assets (packaging, POS materials, digital creatives, social media content, product education).

4. Product Lifecycle Management

- Manage end-to-end product lifecycle including launches, rebranding, packaging upgrades, and line extensions.
- Monitor brand performance, pricing, promotions, and portfolio optimization to maximize profitability.
- Continuously evaluate opportunities for innovation and differentiation in the skin care, baby care, and personal care categories.

5. Cross-Functional Collaboration

- Work closely with sales, trade marketing, and channel partners to drive retail visibility and consumer pull.
- Coordinate with R&D, supply chain, and regulatory teams to ensure timely product development, availability, and compliance.
- Partner with digital marketing teams to amplify online presence and consumer engagement.

6. Budgeting and ROI

- Manage brand marketing budgets efficiently across ATL, BTL, and digital spends.
- Track and report ROI on marketing investments; make data-driven decisions to optimize resources.
- Ensure continuous improvement through consumer feedback and market performance analysis.

Experience

- 8–10 years of experience in brand management, marketing, or product management within consumer-oriented industries.
- Proven track record of working with FMCG, consumer healthcare, or personal care brands (skin care, baby care, mother care, hygiene, wellness, OTC).
- Hands-on experience in product launches, digital campaigns, and consumer promotions.
- Exposure to modern trade, general trade, and e-commerce channels.

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