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Content Lead

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Nagpur, India Hoora Full time

Content Lead (Storytelling & Performance) Company: Hoora Technologies Location: Nagpur (In-office)- Full-time Reports to: CEO / VP Marketing Experience: 3–5 years in Content Strategy & Marketing Salary: 8-15 LPA Job Mission You will be the voice of the Hoora brand. Your mission is to drive measurable business results by creating compelling, high-converting content across all channels. You must blend powerful storytelling with a performance marketing mindset to accelerate D2C sales, improve service adoption, and solidify our brand's authority. Key Responsibilities 1. Storytelling & Brand Voice (The Core) - Create powerful, emotionally engaging stories for Vehicle 360 and D2C products. - Define and maintain a consistent brand voice across all channels. - Write high-quality copy for website, emails, social media, videos, and long-form content. 2. Performance & Content Marketing - Produce conversion-focused content for ads, landing pages, and sales funnels. - Lead SEO content efforts to boost rankings and build brand authority. - Track content KPIs (traffic, engagement, conversions) and optimize using insights. 3. Product & D2C Focus - Develop product-focused content that clearly communicates value and features. - Collaborate with Product and Design teams for aligned copy and creative output. Ideal Candidate Profile - Experience (Mandatory): 3–5 years in content creation and marketing with a strong focus on business impact. - D2C Exposure (Mandatory): Proven experience creating content for product-based D2C brands or consumer-tech companies. - Core Skills: Strong in storytelling, content strategy, performance marketing, and content marketing. - Execution Ability: Excellent copywriting across channels with a good understanding of SEO fundamentals. - Portfolio (Mandatory): Must showcase high-performing content and ad campaigns that delivered measurable conversions. - Mindset: Creative, data-driven, and comfortable working in a fast-paced environment. - Preferred Titles: Content Head (D2C Products), Marketing Head (D2C Products), Content Creator for D2C Brands. Working Hours: - Monday to Saturday (6Days) - 10AM to 7PM