Content Writer- FMCG/OTC/Healthcare

3 weeks ago

Gurgaon, Haryana, India ETHICS GROUP OF COMPANIES Full time
Job Description

Job Title: Content Writer

Location- Gurgaon

Only candidates with prior experience in the FMCG/OTC/Healthcare sector.

Job Overview:

As a Content Writer, you will play a crucial role in developing high-quality and engaging content that informs, educates, and inspires our target audience. Your primary focus will be on creating written content that showcases our products ranging from Healthcare, Nutraceutical, FMCG and sexual wellness.

Key Responsibilities:

1. Content Creation:

- Research and produce informative and engaging content for various platforms, including websites, blogs, social media, newsletters, and promotional materials.

- Write articles, blog posts, press releases, case studies, whitepapers, and other content related to Healthcare, Nutraceutical, FMCG and sexual wellness.

2. SEO Optimization:

- Implement SEO best practices to ensure that content is search engine-friendly and can reach a broader audience.

- Utilize keywords, meta tags, and other SEO strategies to improve content visibility and rankings.

3. Industry Research:

- Stay up-to-date with industry trends, market developments, and innovations to incorporate relevant information into content.

4. Editing and Proofreading:

- Review and edit content for clarity, grammar, spelling, and consistency.

- Ensure that all content aligns with the company&aposs tone, style, and branding guidelines.

5. Content Strategy:

- Collaborate with the marketing team to develop content strategies and calendars that support business goals.

- Create content plans and schedules to ensure regular and consistent content delivery.

Qualifications:

- Bachelor&aposs degree in English, Journalism, Marketing, or a related field (or equivalent work experience).

- Strong written communication skills with a keen eye for detail.

- Excellent understanding of SEO principles and digital marketing concepts.

- Proficiency in using content management systems (CMS) and relevant writing and editing tools.

- Familiarity with nutraceuticals, healthcare or FMCG are a plus.

Personal Qualities:

- Creativity and the ability to think outside the box.

- Strong organizational skills and the ability to manage multiple projects simultaneously.

- Self-motivated and able to work both independently and as part of a team.

- Deadline-driven and able to produce high-quality content under tight schedules.

This Content Writer Executive position offers an excellent opportunity to contribute to our FMCG company&aposs growth and establish yourself as a key part of our marketing team.

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