Product Manager

Role & responsibilities

Reporting to: Marketing Head

CTC: 5 to 12 LPA

Location: Hyderabad

Position Description:

The incumbent of the role will be defining and driving specific therapeutic area (TA) and brand strategies, focusing on product growth, lifecycle management, and forecasting revenue and operating expenses to ensure the achievement of OP revenue and profitability targets in the country. It includes developing strategies based on brand positioning, customer segmentation, and regional needs, with both short- and long-term goals in mind. The individual is responsible for creating customer-focused plans that align all marketing activities, using both traditional and innovative tools, and collaborating with internal stakeholders to develop local market life cycle strategies, such as line extensions or new indications. Additionally, the role involves leading key account and private hospital management practices by working closely with the sales team to identify key accounts, develop brand marketing initiatives, and coordinate marketing support across brands. The individual is also responsible for forecasting and tracking portfolio and key account performance, managing budgets, supporting long-term engagement with prioritized accounts like corporate chains and standalone hospitals, and providing customer and market insights to the Marketing Head to refine strategies and tactics.

Job responsibilities:

- Develop Brand Marketing Plan
- Develop visual aids and ensure the execution of marketing strategy
- Forecast brand performance and track progress towards target
- Allocate and execute in brand budget
- Obtain final regulatory / legal approval of tactical portfolio plan
- Selection and manage agencies for development of materials (budget, scope, timing, and quality of project)
- Align with customer plan
- Develop country Op Plan and influence sales targets and brand A&P allocations
- Long-range forecasting (with GPM/Marketing Head)
- Develop promotional marketing strategy
- Validate brand-specific messages, design training (w/medical, regulatory)
- Develop awareness campaigns, CME, congress content (w/ KOLs) in partnership with Medical
- Coordinate with brand teams to ensure promotional messages and standard programs to maximize portfolio value across key accounts/private hospital
- Monitor performance and building training roadmap for capability building
- Leverage the resources such as promotional efficiency

Key Performance Indicators:

- Achievement of product revenue and market share targets.
- Successful product launches and lifecycle management outcomes.
- Effectiveness of marketing campaigns and customer engagement.
- Timeliness and compliance in regulatory submissions and approvals.
- Team performance and development of junior product managers.

Required Skills:

- Strategic and Operational Business/Marketing Planning
- Key Account Management and Customer Marketing experience preferred
- Customer Insights to understand their need and translate into strategy
- Market Execution
- Strong analytical skills , interpretation and communications
- Performance and Program Metrics
- Exceptional interpersonal skills, collaboration/negotiation
- Exceptional prioritization among/across brands, resource-constrained context
- Vendor management
- Knowledge of therapeutic segments and related medical information.
- Knowledge of regulatory aspects and issues related to the Pharmaceutical industry.
- Knowledge of applicable company policies and procedures, including those relating to promotional practices and adverse event reporting.

Operating Network:

External: Consultants, Vendors

Internal: Marketing team, Sales team, Legal Function, Medical Affairs Lead, Regulatory Lead, Business Technology, Business Analytics and Insights, Corporate Affairs, Strategy, Business operations, Distributions

Preferred candidate profile

Education Degree:

- Degree in Sciences / Pharmacy or Graduation with relevant experience.
- Diploma/ Degree in sales/marketing is advantageous. Post-Graduation with specialization in marketing is desirable

Experience:

- 4-7 years of marketing experience which includes 1-2 years as a product executive or assistant product manager role.