User Acquisition Lead

At TechBiz Global we are providing recruitment service to our TOP clients from our portfolio We are currently seeking a User Acquisition Lead to join one of our clients teams If you re looking for an exciting opportunity to grow in an innovative environment this could be the perfect fit for you Key Responsibilities Campaign Ownership and Scaling Own the strategy and performance across multiple paid channels initially managing one or two and expanding based on success Mentor junior buyers and guide creative landing page workflows while remaining hands-on Build scalable acquisition funnels from execution to iteration with aggressive growth targets in mind Run high-velocity testing loops creatives audiences placements to improve CAC and LTV Contribute to channel strategy and cross-channel budget allocation Collaborate with CMO and executive team on quarterly UA goals Performance Analysis and Strategy Monitor performance daily using tools like Voluum GA4 and internal dashboards Drive decision-making through deep analysis of CPA ROAS retention and cohort behavior Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves Creative Funnel Optimization Own the creative briefing process define hooks formats and angles based on performance patterns Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages Implement systems to reduce creative fatigue and increase speed of testing Partnership Management Media Strategy Build strong relationships with traffic sources and negotiate premium placements and custom deals Explore new acquisition opportunities networks formats tools and build internal evaluation criteria Stay ahead of ecosystem changes platform rules algorithm shifts and adapt strategy accordingly Automation Scaling Systems Identify opportunities to streamline acquisition processes through automation and internal tools Create SOPs playbooks and experiment pipelines for scaling campaigns efficiently Challenges You ll Tackle Scale user growth from 30M to 100M in the next 12 months optimizing for CAC ROAS and LTV with full ownership of performance across your assigned channels Build and oversee a scalable creative engine Define briefs testing frameworks and creative feedback loops that drive sustained performance Systematize landing page production Set the playbook to launch iterate and scale high-converting pages in close collaboration with product and design teams Expand the acquisition mix Proactively identify test and scale new channels direct-buy programmatic or paid social ensuring strong evaluation and rollout systems Lay the foundations for a high-performance UA team Lead by example in execution and strategy and contribute to hiring onboarding and mentoring as the team grows 5-7 years of experience in user acquisition performance marketing or growth with a focus on paid traffic channels direct-buy programmatic or paid social Proven track record of scaling campaigns with clear business impact e g CAC reduction LTV growth revenue lift Expertise in media buying operations deep knowledge of tracking setups UTMs postbacks pixel integrations and attribution flows Hands-on experience with platforms like Voluum GA4 and acquisition channels such as TrafficJunky ExoClick TrafficStars Meta TikTok or Google Analytical mindset with strong decision-making skills comfortable owning dashboards spreadsheets and cohort reports Strategic experience building and scaling acquisition funnels from creative testing to landing page optimization Cross-functional leadership ability to collaborate with product creative and data teams to align on growth goals Experience mentoring or managing other buyers is a plus but not mandatory Soft Skills Strong communication collaborative skills perfectly fluent in English Goal-oriented ownership and commitment Doer mindset - we are moving fast and we need people who can find the right balance between executing planning and strategy Humble - willing to learn open to feedback NSFW - you are comfortable building products that are based on uncensored models and content