Content Strategist

About Wishlink Wishlink is a well-funded, early-stage startup, on a mission to shape the creator economy and change how people shop. Our mission is to build a hyper-personalized shopping experience for every user, which is creator-led, so that every user can get exactly what they are looking for. We are on a mission to define new charters at the intersection of two of the most prominent aspects of the internet - e-commerce and social media. Team and Investors We’re 3 founders, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did) We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum & Elevation Capital. Why Join Us? Exciting Problem The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way. Immense Scale In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months. Stellar Team Wishlink is all about its people. Our business and engineering teams are young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun Growth Opportunity We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 200cr. We are working with over 10,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more. Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey. What would you be doing? - Brand Voice You own how Wishlink sounds and shows up across every digital touchpoint. Whether it's a campaign, hero post or a late-night story reply, Wishlink's personality is non-negotiable and distinctly yours to protect and evolve. - Social Strategy Design our digital roadmap, anticipation building, creator seeding, community activation, and distribution plays that ensure we arrive at launch day with a mature, engaged audience ready to download the app. - Content Calendar & Planning Ideate and execute dynamic, weekly/monthly content calendars that balance brand storytelling, moment marketing, UGC collaborations, and creator spotlights. Every post should earn its place. - Copywriting Excellence From BAU captions to campaign scripts to one-liners that trend, your words should feel like they came from a friend, not a brand. - Campaign Conceptualization & Execution Lead ideation, strategy, and delivery of social-first campaigns anchored to culture, shopping moments, and creator collaborations. You own the journey from ideation to making it live. - Cross-Functional partnerships Partner seamlessly with design, product, influencer, and marketing teams. Your briefs are clear, your feedback is actionable, and your deadlines are sacred. What are we looking for? If you are a content creator yourself or have worked closely in the social media space - we like you already :) - The Strategic Operator Someone with 2-3 years of hands-on experience with creating strategic content across platforms. You know how to market and reach genz audiences (primarily female shoppers) with both engaging and educational content. You think in systems and first principles. You don't ask "what do other brands do?"—you ask "what does our audience actually need to hear and when?" You can articulate why something works, not just that it works. - The Cultural Native You are fluent in Gen Z/millennial Indian pop culture, the memes, the creators, the platforms, the linguistic shifts. You're not observing trends; you're living them. Youknow the difference between authentic and cringe, and you have strong opinions about both. - The Writer You love to write, tell stories, and understand what makes content scroll-stopping. You get format, pacing, hooks, the unspoken rules of each platform, and know how to create a design brief. - The Team Player with Backbone You collaborate fiercely but don't compromise on quality or brand integrity. You push back when you need to, you listen when it matters, and you make the people around you better. You're fun to work with, but you're here to build something real. Bonus Points - Creator DNA If you run your own social presence (Instagram, YouTube), share your handle, and we would love to see your taste and community. - Video Editing Skills If you can edit reels, shorts, or long-form videos using Inshot, Edits or Capcut, any other tool, show us samples. The ability to turn raw footage into thumb-stopping content is a force multiplier. This is not a deal breaker, but there are cases which arise that demand impromptu execution from anyone in the team, whether its a social media executive or a Brand Manager, no one shy away from it. - Influencer or Creator Relationships If you've worked with creators, negotiated collaborations, or built creator communities, bring examples. These networks are gold. - Hinglish Mastery If your copy and captions feel naturally bilingual, that's a massive plus. Show us examples where you've code-switched with cultural nuance and landed the tone perfectly. Perks and Benefits: We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees. - Competitive Salary, Generous ESOPs, and Relocation Bonus - Learning & Development Programs with a Dedicated Budget - Company sponsored newsletters and books - ChatGPT Subscription - Regular Team Outings - Discounted Health Plans & Gym Memberships - Industry insights on growing your social media if you are a (aspiring) creator Team Shaurya Gupta - Founder & CEO (Hiring Manager) Divyansh Ameta - Founder & COO Chandan Yadav - Founder & CTO Marketing Team Snehil Bhargava Anusha Bhat Guneet Kaur Dhall Shivani Chaudhary Sukhjot Pal Utkarsh Srivastva