Digital Marketing Manager

4 weeks ago

Mumbai, India Magma Consultancy Full time

About the Role We’re looking for a Marketing Account Manager with strong paid media expertise who can bridge the gap between strategy and execution. The right candidate will be hands-on in building and optimizing campaigns on Facebook Ads and Google Ads while also managing broader account responsibilities - coordinating with website developers, creative teams, and clients to deliver full-funnel digital marketing impact. Key Responsibilities - Plan, launch, and optimize Facebook Ads and Google Ads campaigns across search, display, and social. - Manage campaign budgets, targeting, creatives, and bidding strategies to maximize ROI. - Act as the main point of contact for clients, driving communication and ensuring smooth delivery. - Collaborate with web developers, designers, and content teams to execute integrated marketing campaigns. - Oversee landing page optimization, conversion tracking, and creative testing. - Analyze data across multiple accounts and prepare performance reports with actionable insights. - Stay updated on paid media trends, digital marketing best practices, and new ad platform features. Requirements - 2–4 years of hands-on experience in performance marketing, PPC, and paid media execution. - Proven success running campaigns in Facebook Ads Manager and Google Ads. - Strong understanding of key digital marketing metrics: CTR, CPA, ROAS, Conversion Rate. - Ability to manage multiple accounts and coordinate with cross-functional teams. - Excellent communication and client management skills. - Bonus: exposure to SEO, email marketing, or other paid channels like LinkedIn Ads. What You’ll Gain - A role that combines paid media execution with end-to-end account management. - Exposure to strategy and delivery across digital campaigns, websites, and creative projects. - The opportunity to directly drive results for multiple clients across industries.

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