Marketing Manager, Clinical Solutions

Marketing Manager Clinical Solutions Do you love collaborating with teams to solve complex problems and deliver innovative Marketing solutions Would you like to design and develop marketing programs About our Team Our global team collaborates with a wide range of people from the research and health communities to bring content to life We shine a light on the opportunities and challenges undertaken by our community to show how Elsevier is an important partner on their journey to achieve their goals About the Role Clinical Solutions Marketing Manager is responsible for developing strategic marketing programs for the CS segment This role manages clinical solutions marketing needs including strategy development planning cross-functional alignment execution and outcome reporting to meet the segment s business and revenue goals As the local segment marketing representative they facilitate communication and collaboration between marketing product and sales teams within their regions and with global counterparts This person also manages local market segmentation targeting and positioning to transform marketing strategies into actionable programs and initiatives that enhance market awareness demand and retention for our solutions Responsibilities Segment Marketing Strategy - Leads the development of marketing strategies for the Clinical Solutions segment leveraging market intelligence customer insights competitor analysis and cross-functional collaboration Responsibilities include customer segmentation profiling value proposition formulation and a thorough understanding of key customer groups such as medical institutions hospitals clinicians nursing professionals and other healthcare stakeholders Solutions Marketing - Designs and executes solution-oriented marketing initiatives in partnership with the e-sales team to address customer requirements and highlight differentiated value propositions Drive Market Size Growth - Strategically positions Elsevier clinical solutions to address local healthcare market demands and challenges Leads efforts targeting market expansion and fosters strong relationships with C-suite leaders Market Expansion - Contributes to the creation and execution of go-to-market strategies for new and enhanced offerings overseeing pilot projects to facilitate successful market entry Weave Customer Value Story - Develops localized value propositions and customer case studies that articulate region-specific challenges supporting effective product positioning for Elsevier Market Assessment - Partners with the strategy team to define both the addressable and potential market size for solutions developing actionable plans based on identified market opportunities Market Research - Directs local market research efforts to evaluate customer and competitive landscapes product trajectories and overall market conditions utilizes insights to inform strategic marketing decisions Customer Engagement - Collaborates with the customer engagement team to establish robust onboarding processes for CS solutions drive user adoption and retention gather direct customer feedback and enhance satisfaction renewal and upsell or cross-sell opportunities C-Suite Engagement - Broadens engagement and generates qualified leads among key decision-makers within leading academic institutions and government organizations Requirements Postgraduate preferably with a Master s in Business Administration from Experience in managing high-value marketing campaigns with sales and product teams At least 10 years of relevant experience Knowledge of health and clinical ecosystems Proven ability to deliver independently and collaborate globally with key stakeholders Strong problem-solving skills with data-driven insights Experience creating and executing value-based marketing programs across products customers channels brands competition tracking and on-ground initiatives Excellent verbal and written communication skills Outstanding interpersonal skills for explaining complex or sensitive topics Work in a way that works for you We promote a healthy work life balance across the organisation We offer an appealing working prospect for our people With numerous wellbeing initiatives shared parental leave study assistance and sabbaticals we will help you meet your immediate responsibilities and your long-term goals Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive Working for you We know that your wellbeing and happiness are key to a long and successful career These are some of the benefits we are delighted to offer Comprehensive Health Insurance Covers you your immediate family and parents Enhanced Health Insurance Options Competitive rates negotiated by the company Group Life Insurance Ensuring financial security for your loved ones Group Accident Insurance Extra protection for accidental death and permanent disablement Flexible Working Arrangement Achieve a harmonious work-life balance Employee Assistance Program Access support for personal and work-related challenges Medical Screening Your well-being is a top priority Modern Family Benefits Maternity paternity and adoption support Long-Service Awards Recognizing dedication and commitment New Baby Gift Celebrating the joy of parenthood Subsidized Meals in Chennai Enjoy delicious meals at discounted rates Various Paid Time Off Take time off with Casual Leave Sick Leave Privilege Leave Compassionate Leave Special Sick Leave and Gazetted Public Holidays Free Transport pick up and drop from the home -office - home applies in Chennai About the Business A global leader in information and analytics we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society Building on our publishing heritage we combine quality information and vast data sets with analytics to support visionary science and research health education and interactive learning as well as exceptional healthcare and clinical practice At Elsevier your work contributes to the world s grand challenges and a more sustainable future We harness innovative technologies to support science and healthcare to partner for a better world We are committed to providing a fair and accessible hiring process If you have a disability or other need that requires accommodation or adjustment please let us know by completing our or please contact 1-855-833-5120 Criminals may pose as recruiters asking for money or personal information We never request money or banking details from job applicants Learn more about spotting and avoiding scams Please read our We are an equal opportunity employer qualified applicants are considered for and treated during employment without regard to race color creed religion sex national origin citizenship status disability status protected veteran status age marital status sexual orientation gender identity genetic information or any other characteristic protected by law USA Job Seekers