Digital Marketing Manager

3 weeks ago

Greater Noida UP IN Karasun Enterprises Full time

Job Title Digital Marketing Manager Location H 161 H Block Sector 63 Noida and Remote Hybrid options considered Reporting To Director of Marketing CEO Key Responsibilities Deliverables The Digital Marketing Manager will have end-to-end ownership of digital marketing strategy execution and performance for both Karasun and its diverse portfolio of clients A Strategy Campaign Management Develop and Execute Create implement and manage integrated digital marketing strategies and campaigns across all major channels Search Social Email Display that align with client business objectives and growth targets Budget Ownership Manage and allocate digital marketing budgets effectively ensuring maximum ROI and achieving key performance indicators KPIs for all campaigns CRO Optimization Lead Conversion Rate Optimization CRO efforts including A B and multivariate testing on landing pages websites and funnels to maximize lead generation and sales conversion Trend Analysis Stay up-to-date with the latest digital marketing trends technologies and platform changes e g Google Meta algorithm updates AI tools and integrate innovative tactics into strategies B Channel Expertise Execution SEO SEM Oversee all Search Engine Optimization SEO efforts on-page off-page technical and manage paid search campaigns SEM PPC on platforms like Google Ads to drive organic and paid traffic Paid Social Plan execute and optimize paid advertising campaigns across social media platforms like Facebook Instagram and LinkedIn Content Email Direct the content strategy for blogs social media and email marketing ensuring all content is engaging brand-consistent and optimized for lead nurturing using platforms like HubSpot or Mailchimp Web Analytics Act as the data interpreter proficiently using tools like Google Analytics SEMrush and Ahrefs to track measure and analyze campaign performance providing actionable insights to leadership and clients C Leadership Collaboration Project Management Utilize strong project management skills e g using tools like Asana Trello to ensure all marketing projects and deliverables are executed on time and within budget Cross-Functional Teamwork Collaborate closely with the creative team designers copywriters sales team and external vendors to ensure cohesive messaging and a seamless customer experience Client Reporting Prepare and present detailed performance reports weekly monthly quarterly on KPIs ROI and strategic recommendations to clients and internal stakeholders Education Bachelor s degree in Marketing Communications Business or a related field Experience 3 years of proven working experience in a Digital Marketing Manager role preferably within a Digital Agency or Growth-focused B2B environment Certifications Proven proficiency with key digital platforms Google Ads and Google Analytics certifications are highly preferred Why Join Karasun Lead high-impact campaigns for a diverse set of growing businesses Work in a dynamic data-driven and supportive environment focused on continuous learning and innovation Opportunity to define and scale the digital marketing department Job Type Full-time Pay 20 000 00 - 25 000 00 per month Work Location In person

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