Growth Marketer

Job Description: Performance Marketer (D2C)About the Role We are seeking a data-driven Performance Marketer with proven 0-to-1 D2C brand building experience to lead our digital acquisition efforts and drive profitable growth. You will be a foundational member of our team, owning the full funnel performance marketing strategy from ground up-establishing our digital presence, building scalable acquisition channels, and creating the playbook for sustainable growth. This role requires someone who has successfully launched and scaled a D2C brand from scratch and thrives in a fast-paced, high-ownership environment. Key Responsibilities 0-to-1 Brand Building & Launch - Build performance marketing infrastructure from scratch including pixel implementation, analytics setup, and tracking frameworks - Establish first customer acquisition channels and identify product-market-channel fit - Create initial customer acquisition playbook and standard operating procedures - Launch brand's first paid campaigns and establish baseline metrics and benchmarks - Build relationships with platform representatives and secure beta access to new features Paid Media Management - Plan, execute, and optimize paid campaigns across Facebook, Instagram, Google Ads, YouTube, and emerging platforms - Manage substantial monthly advertising budgets with accountability for ROAS and CAC targets - Develop audience segmentation strategies and create targeted campaigns for different customer personas - Conduct A/B testing on ad creatives, copy, landing pages, and audience targeting - Scale winning campaigns while maintaining or improving efficiency metrics Analytics & Optimization - Monitor and analyze campaign performance metrics including CTR, CPC, conversion rates, ROAS, and LTV: CAC ratios - Build and maintain performance dashboards and reporting frameworks - Conduct deep-dive analyses to identify optimization opportunities and growth levers - Implement proper tracking and attribution models using Google Analytics, Facebook Pixel, and other tools - Translate data insights into actionable recommendations for campaign improvement Growth Strategy - Develop and execute comprehensive performance marketing strategies aligned with business goals - Identify and test new channels, platforms, and marketing opportunities - Collaborate with creative team to develop high-performing ad creatives and messaging - Optimize the customer journey from awareness to conversion - Work cross-functionally with product, CRM, and operations teams to improve conversion rates Budget & ROI Management - Own P&L responsibility for performance marketing spend - Forecast, allocate, and manage marketing budgets across channels - Continuously improve customer acquisition efficiency and unit economics - Present performance reports and strategic recommendations to leadership Conversion Rate Optimization - Partner with web/UX team to optimize landing pages and conversion funnels - Run experiments to improve on-site conversion rates and average order value - Implement strategies to reduce cart abandonment and improve checkout completion Required Qualifications Experience - 4-6 years of hands-on performance marketing experience with at least 1-2 years in scaling early stage D2C brands (0-to-1 phase) - Experience taking a brand from initial launch to ₹5 Cr + monthly revenue - Demonstrated success in establishing profitable acquisition channels with limited initial budgets - Comfort with ambiguity and ability to build processes from ground zero - Track record of finding creative, cost-effective growth hacks during early stage Technical Skills - Expert-level proficiency in Meta Ads Manager (Facebook/Instagram) - Strong command of Google Ads (Search, Display, Shopping, Performance Max) - Proficiency with Google Analytics 4, Google Tag Manager, and conversion tracking - Experience with marketing analytics tools (Looker Studio, Tableau, or similar) - Understanding of pixel implementation, UTM parameters, and attribution modeling - Familiarity with Shopify or similar e-commerce platforms Analytical Abilities - Strong quantitative and analytical skills with ability to interpret complex data - Excel/Google Sheets proficiency for data analysis and reporting - Comfort with SQL or data visualization tools is a plus - Understanding of statistics, experiment design, and incrementality testing Strategic Thinking - Deep understanding of D2C customer acquisition funnels and lifecycles - Knowledge of performance marketing best practices and industry benchmarks - Ability to balance short-term performance with long-term brand building - Creative problem-solving approach to growth challenges Preferred Qualifications - Direct experience as first or founding marketer at a D2C startup - Experience launching brands across multiple categories or geographies - Previous experience in startups that achieved significant scale. - Strong case studies or portfolio demonstrating 0-to-1 journey with metrics - Experience with additional channels: Snapchat, Amazon Advertising, affiliate marketing, or influencer partnerships - Knowledge of marketing automation and CRM tools (Klaviyo, Clevertap, MoEngage, Odoo) - Understanding of retention marketing and lifecycle campaigns - Experience in specific verticals (fashion, beauty, health, consumer goods, etc.) - Certification in Google Ads and/or Meta Blueprint - Background in growth hacking, marketplace launches, or DTC brands Key Competencies - 0-to-1 Builder Mindset: Thrives in ambiguity, comfortable wearing multiple hats, and building systems from scratch - Scrappy & Resourceful: Ability to achieve results with limited budgets and find creative growth solutions - Entrepreneurial Drive: Takes initiative, moves fast, and doesn't wait for perfect conditions - Data-Driven Decision Making: Makes decisions based on data analysis rather than intuition - Ownership Mentality: Takes full responsibility for results and drives initiatives independently - Agility & Experimentation: Comfortable with rapid testing and iteration in uncertain environments - Communication Skills: Clearly articulates strategy, results, and recommendations to founders/leadership - Attention to Detail: Ensures accuracy in campaign setup, tracking, and reporting even when moving fast - Growth Mindset: Continuously learning and staying updated on platform changes and industry trends - Resilience: Handles setbacks, failed experiments, and pivots with positive attitude Success Metrics (First 90 Days) - Successfully launch and establish 2-3 primary acquisition channels with positive unit economics - Set up complete analytics infrastructure and tracking framework - Achieve first profitable customer acquisition campaigns (ROAS > 2x or as per target) - Establish baseline metrics, benchmarks, and reporting dashboards - Build initial marketing playbook with documented learnings and SOPs - Run minimum 5-10 rapid experiments to identify scalable growth levers - Establish vendor relationships and negotiate favorable platform terms What We Offer - Competitive salary with significant performance-based incentives/bonuses - Potential equity/ESOP in an early-stage D2C brand - Opportunity to be a foundational team member and shape the brand from ground up - Direct access to founders and involvement in strategic decision-making - Ownership of entire performance marketing function with full autonomy - Significant marketing budgets and freedom to experiment - Fast-paced learning environment with rapid professional growth - [Add company-specific benefits: health insurance, flexible working hours, team outings, etc.] This role is ideal for someone who wants to build something from scratch rather than optimize existing systems. Location Office-based role - Gurgaon office This is a full-time, in-office position. Given the early-stage nature of the brand and need for close collaboration, we require daily presence in the office. How to Apply Please submit your resume along with: 1. Detailed narrative of your 0-to-1 D2C experience: Describe the brand you built, your role, timeline, challenges faced, and key metrics (starting point → end results) 2. Your approach to launching and scaling a D2C brand from scratch with frugal budget 3. Specific examples of creative growth hacks or experiments that worked in early stages 4. Email your portfolio/case studies at d2c@grest.in demonstrating your journey.