Lead Marketing

17 hours ago

Coimbatore Tamil Nadu, India CIEL HR Full time

This position will lead the Marketing team in corporate office Coimbatore and report to MD PFB the Job description To Build marketing strategies by understanding the target market knowing current stage of product awareness by reviewing the recent market data suggesting suitable marketing activities to perform through ATL BTL PR Digital Marketing Performance Marketing to increase the brand awareness recall To Develop effective marketing communications by building suitable communication through BTL ATL medium to increase Brand health score by 5 -10 To Provide long term strategies LTS by analysing and forecasting the brand presence growth chart through external internal research in line with business objectives to address untapped market new opportunities To Develop effective communications by understanding consumer behaviour and their needs performing innovated campaigns and brand communications to build Aspirational Brand To Build team capability by focussing on key growth areas such as interpersonal communication skills and ability to forecast which make them fit into leadership role

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