Senior Content Writer

2 weeks ago

Noida Uttar Pradesh, India Hireup Associates Ltd. Full time

We re looking for a sharp imaginative and performance-minded Creative Lead to own the end-to-end ideation and execution of ad creatives across video social and performance channels You ll be writing scroll-stopping ad scripts crafting campaign concepts leading content writers and bringing high-converting video content to life If you can blend storytelling with a businessedge - this role is for you Key Responsibilities- Lead and mentor a small team of content writers and ideators- Develop strong ad scripts and video-first campaign concepts for paid and organic channels- Maintain and evolve the brand voice across all creatives- Collaborate with video editors motion designers and voiceover artists to turn scripts into thumb-stopping content- Continuously analyse content performance and optimise based on learnings- Own the tone of the brand quirky clever and smart - not boring or basicYou Should Have- 4-7 years of experience in content or creative roles in fast-moving brands agencies- Strong portfolio of short-form video scripts ad concepts and performance copywriting- Proven ability to write for digital - especially Reels YouTube Shorts Meta ads landing pages- Experience working closely with editors designers or production teams- A test-and-learn mindset you believe creatives are meant to be iterated- Excellent grasp of tone pacing hooks and emotional payoff in storytelling- Bonus Experience in the beauty wellness or DTC spaceWhat We Offer- Ownership of brand voice and creative storytelling- Creative freedom support to test bold ideas- A collaborative team that values speed clarity and craft- Opportunity to work on creatives seen by millions across India ref updazz com

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