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Job Description About Lokal: Access & Empowerment for Bharat through AI and Local Language Internet Lokal is India's largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns. Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platformconnecting users in tier 2+ India with the experts, tools, and knowledge they've historically lacked access to: Lokal Matrimony - Location-based matchmaking apps focused on hyperlocal compatibility. Lokal Jobs- Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities. Gyan TV- Skill-based learning in regional languages (stocks, photography, small business & more). Dostt- Make new friends through voice chats, games, and real, authentic conversations Eaze- A safe space to explore emotional well-being via community-driven support. Astro Lokal- Instant access to trusted astrologers through audio and chat. And more - 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants Role Overview We are hiring a Senior Product Manager to lead key initiatives. You'll own high-impact projects across pricing, growth, user retention, expansion, and platform strategyworking closely with cross-functional teams to scale Products at Lokal. Responsibilities: Drive product strategy to maximize conversion and retention through data-driven analysis of supply-side levers and their business impact. Own and enhance payment systems by improving payment success metrics, optimizing payment gateway (PG) integrations, and elevating the overall checkout experience. Design and run pricing experiments including default pricing, cohort-based pricing, discounting models, and repeat-user strategies to optimize revenue growth. Collaborate with Marketing to unlock and scale new acquisition channels while continuously optimizing performance. Strengthen trust and user satisfaction by defining and improving profile verification workflows and customer support processes. Partner cross-functionally with design, engineering, analytics, and business teams to execute, measure, and iterate on impactful solutions. Own the product roadmap, prioritizing initiatives based on business impact and user needs. Conduct market research to stay ahead of industry trends and incorporate insights into product strategy. Develop retention strategies to increase repeat revenue and long-term user engagement. Analyze user behavior and implement gamification mechanics to enhance user motivation and platform stickiness. Requirements 2+ years of experience in product management, preferably in consumer internet or marketplace products. Strong background in data-driven decision-making; must be mathematically sharp and investigative in approach. Educational Background From IIT/BITS/NIT Or Other Top-tier Institutes Preferred. Prior experience in marketplaces or platforms with demand-supply matching problems is a strong plus. Ability to think strategically and also roll up your sleeves to execute. Excellent communication and stakeholder management skills. Benefits At Lokal, we act like owners who take initiative beyond job descriptions, get things done despite obstacles, and maintain a growth mindset focused on learning. We're outcome-driven with bias for action, believing speed matters in building products for billion Indians. Decision-making involves open debate followed by full commitment, and we operate on context rather than control - managers share the why while you own execution. We aim to be an all-star team that thinks big and takes calculated risks to achieve ambitious goals. Be part of a fast-growing startup with 100M+ downloads and a footprint across 1000+ towns & 250+ districts - huge scope for impact and learning. Opportunity for fast growth, professionally and personally, as you help expand into new areas and build things from scratch. Access comprehensive benefits, including insurance coverage, generous leave policies, ESOP buybacks, flexible work-from-home options, and more. Know more about us: Lokal's Introduction and Products.pdf