Influencer Marketing Executive

7 hours ago

Mumbai India mCaffeine Full time

Job Description

About us/Company overview:

mCaffeine is Indias 1st caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine beauty has no colour or gender. It&aposs about you. You are a revolution, a culture, a routine, a high, and essentially now - a Lifestyle. You are Bold, Young, and Confident.

Come, join the pack

Job Overview:

Were looking for an enthusiastic and detail-oriented Influencer Marketing Executive to support our influencer initiatives across platforms like Instagram, YouTube, TikTok, and more. You&aposll help discover new talent, coordinate collaborations, manage outreach, and track performance.

Responsibilities:

Influencer Discovery & Outreach:

- Research and identify relevant influencers that align with our brand values.
- Reach out to influencers, pitch collaboration ideas, and maintain timely follow-ups.
- Maintain and update influencer databases regularly.

Campaign Coordination:

- Support the planning and execution of influencer campaigns.
- Coordinate sample/product dispatch, content deadlines, and posting schedules.
- Share creative briefs and ensure brand guidelines are followed.

Content & Engagement Tracking:

- Track influencer posts and compile content for internal and external use.
- Monitor engagement and compile performance reports.
- Assist in UGC collection and content approvals.

Relationship Management:

- Help build and nurture long-term relationships with influencers and creators.
- Ensure timely communication and manage basic negotiation within set budgets.

Cross-team Support:

- Collaborate with social media, content, and performance marketing teams for content amplification.
- Support influencer gifting and event campaigns (if applicable).

Qualifications:

- 02 years of experience in influencer marketing, social media, PR, or related fields.
- Passionate about content, creators, and the influencer ecosystem.
- Excellent communication and organizational skills.
- Previous internship or freelance work in influencer marketing or social media.
- Ability to manage multiple tasks and deadlines efficiently.

Social Media handles:

Website - https://www.mcaffeine.com/pages/about-us

LinkedIn - https://www.linkedin.com/company/mcaffeine/mycompany/

Instagram - https://www.instagram.com/mcaffeineofficial/

Contact us:

Careers [Confidential Information]

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