Senior Product Manager

4 weeks ago

Hyderabad, India Praja App Full time

Company Description Praja App is on a mission to Digitize Bharat by building Hyper-Local Social Network. Role Description SPM Growth (Acquisition & Activation) Location:  Hyderabad, India (hybrid; travel to tier‑2/3 districts as needed) Reports to:  CPO Who you serve:   Local leaders at village/mandal levels in Bharat Scope:  Own the path  Acquisition → Aha (Activation) → Trial Onboarding → 1st Payment Role Mission Reduce  Time‑to‑Aha  and raise  D1 (Day‑1 activation)  to pre‑agreed targets. Lift  Visit→Trial  and  Trial→1st Payment  while protecting retention guardrails. Increase  annual mix  (₹2,400/yr) for high‑propensity cohorts. Outcomes You Own Signup → Aha Moment Visit→Trial conversion Trial→1st Payment conversion Annual mix (%) Experiment velocity: ≥ 4 tests/month What you do Remove creation friction with the Posters PM: improve editor performance on low‑end Android, enable offline editing, and ship one‑tap WhatsApp/print bundles; run weekly experiments. Architect offer routing (not price changes): annual‑first by propensity, ₹1 vs money‑back trials, seat bundles—with pre‑registered guardrails (D7 paid, refunds, support). Co‑own onboarding narrative: vernacular flows, festival/civic calendar prompts; personalize early value using geo & role context (village/mandal/ward). Instrument the funnel end‑to‑end with a canonical event taxonomy and ensure data quality. What Success Looks Like (first 90-180 days) p95 Time‑to‑Aha Visit→Trial +20–30%; Trial→1st Payment +15–20% via routing + copy. ≥4 experiments/month, Must Haves 3+ years  in product, including  1–2 years  directly on  growth/activation/conversion  for consumer apps. Fluency with  UPI AutoPay basics  and how billing choices influence trial→paid. Deep comfort with  funnel analytics, causal testing, cohorting, and MDE  thinking. Strong  vernacular sensitivity ; shipped for  Hindi + one South Indian language  (or similar). High agency, crisp writing/microcopy, and tight collaboration with design/eng/DS Send your resume/LinkedIn and  one paragraph per shipped win  (context → lever → experiment → numbers → what you’d do next) to pmcareers@praja.buzz

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