Fashion Brands Marketing- Galeries Lafayette

Job Description

Job Purpose:

The Trade Marketing Manager for the Fashion Division at Galeries Lafayette India will be responsible for creating and executing strategic marketing initiatives to drive the growth of the fashion category. This role involves working closely with brand partners and internal stakeholders to ensure seamless execution of campaigns, in-store promotions, and merchandising strategies that enhance the customer experience and boost sales within the beauty segment through brand visibility and customer engagement.

Key Result Areas:

Campaign Planning and Execution

- Develop and implement strategic marketing campaigns for Galeries Lafayette India.
- Collaborate with brand partners to align trade marketing initiatives with their global strategies while tailoring them for the Indian market.
- Manage seasonal activations, exclusive product launches, and promotional events, ensuring proper coordination with internal teams and vendors.
- Develop and execute promotional calendars, including product launches, events, and seasonal offers.

Brand Activation & Merchandising

- Plan and execute in-store visual merchandising and promotional displays for products, ensuring alignment with brand aesthetics and the overall store ambiance.
- Work with the visual merchandising team to ensure product placements are optimized for maximum visibility and sales.
- Ensure in-store signage, posters, and other marketing materials are up-to-date and aligned with brand messaging.

Sales & Performance Analysis

- Monitor and analyze sales data to assess the performance of trade marketing initiatives.
- Regularly report on campaign effectiveness, sales trends, and market insights.
- Work with the sales team to identify opportunities for improvement and implement corrective actions where necessary.

Collaborations & Partnerships

- Foster strong relationships with brands, suppliers, and external agencies to drive product promotions and support business objectives.
- Act as the point of contact for brand partners for all in-store marketing requests, updates, and feedback.
- Align trade activities with overall marketing strategies (e.g., social media, e-commerce, CRM).
- Use omnichannel approaches to drive footfall and online conversions.

Promotions and Discount Strategy

- Design and execute promotional strategies to drive traffic, enhance customer engagement, and boost sales of our products.
- Evaluate the effectiveness of promotions, adjusting tactics based on results and market feedback.

Customer Experience Focus

- Ensure that all trade marketing initiatives are aligned with the overall customer experience goals of Galeries Lafayette.
- Collaborate with the customer service and sales teams to enhance product knowledge and deliver exceptional service in the fashion category.
- Create unique in-store experiences such as pop-ups, sampling, and VIP previews.
- Use data insights to target campaigns toward high-value customers.

Market Research & Trend Monitoring

- Stay updated on the latest trends in the industry, including new products, marketing innovations, and competitor activity.
- Gather and analyze customer feedback to improve product offerings and marketing strategies.

Budget Management

- Plan and manage the budget for trade marketing initiatives, ensuring that campaigns and activations are executed within allocated financial resources.
- Track spending and ROI to ensure that marketing efforts remain cost-effective and deliver tangible results.

Vendor Coordination

- Work with brands to secure funding, promotional assets, and exclusivities for campaigns.
- Ensure timely delivery and quality of all trade materials.

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