Account Manager Media Planner

9 hours ago

Hyderabad India Rabbit Digital Branding Solutions Full time

Job Description We are looking for an experienced Account Manager - Media Planner who can manage client relationships and develop effective media plans across mainline and digital channels. The ideal candidate should have strong communication skills, a deep understanding of media planning, and the ability to deliver strategic solutions that meet client objectives. Responsibilities - Act as the primary point of contact for assigned clients. - Understand client requirements, marketing goals, and campaign objectives. - Present media plans, strategies, and campaign reports to clients. - Ensure client satisfaction and maintain long-term relationships. - Develop integrated media plans across TV, Print, Radio, Outdoor, and Digital (if required). - Conduct market research, competitor analysis, and audience profiling. - Identify appropriate media channels based on campaign objectives and budgets. - Prepare media plans, schedules, and cost estimates. - Coordinate with internal teams (creative, media buying, digital) to ensure campaign delivery. - Monitor campaign performance and optimise for better results. - Maintain accurate documentation, reports, and billing details. - Collaborate with media buying teams to ensure optimal costs and inventory. - Liaise with media partners, vendors, and publishers when required. Requirements - Bachelor's degree in Marketing, Mass Communication, or related field. - 4-6 years of experience in media planning (mainline preferred). - Strong understanding of media metrics, TRPs, Readership, IRS, BARC, etc. - Excellent communication, presentation, and client-handling skills. - Ability to work under deadlines and manage multiple accounts. - Proficiency in MS Excel, PowerPoint, and media planning tools. - Experience in an advertising or media agency environment. - Knowledge of digital media planning. This job was posted by Sandeep Reddy from Rabbit Digital Branding Solutions.

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