Digital Media Content Analyst – Lead

Sprinklr is a leading enterprise software company for all customer-facing functions With advanced AI Sprinklr s unified customer experience management Unified-CXM platform helps companies deliver human experiences to every customer every time across any modern channel Headquartered in New York City with employees around the world Sprinklr works with more than 1 000 of the world s most valuable enterprises global brands like Microsoft P G Samsung and more than 50 of the Fortune 100 Key Responsibilities Implement the company s go-to-market strategy by operationalizing target accounts personas messaging and territory management Strategy Planning Implement integrated media strategies across search social programmatic video and display channels aligned with business goals Execution Optimization Lead execution of large-scale digital campaigns focused on lead generation and brand awareness Partner with internal teams and external partners to ensure timely and high-quality campaign delivery Monitor campaign performance optimize for ROI and make data-driven investment recommendations Consolidate campaign results and provide actionable insights to stakeholders Ensure data accuracy across platforms like Salesforce HubSpot and 6Sense Required Skills Experience 6 years of experience in digital media strategy planning with a strong focus on performance marketing in the B2B SaaS space Proven track record of executing high-impact campaigns with measurable business outcomes Hands-on experience with digital planning tools ad tech platforms and analytics reporting solutions Strong grasp of digital marketing channels Google Ads LinkedIn Ads and Programmatic ads and performance metrics Experience with marketing funnels and lead management processes Exposure to intent data and Account-Based Marketing ABM principles Tech Stack Tools Platforms LinkedIn Ads Google Ads 6Sense Salesforce HubSpot Analytics Google Analytics CRM dashboards campaign reporting tools Soft Skills Excellent verbal and written communication skills Strong analytical thinking and attention to detail Ability to manage multiple projects simultaneously Comfortable presenting findings and strategies to senior stakeholders Why Join Us Be part of a fast-growing SaaS company with a data-driven culture Work with cutting-edge marketing technologies and strategies Collaborate with high-performing teams across marketing sales and product Drive real business impact through innovative performance marketing Why You ll Love Sprinklr We re committed to creating a culture where you feel like you belong are happier today than you were yesterday and your contributions matter At Sprinklr we passionately genuinely care For full-time employees we provide a range of comprehensive health plans leading well-being programs and financial protection for you and your family through a range of global and localized plans throughout the world For more information on Sprinklr Benefits around the world head to to browse our country-specific benefits guides We focus on our mission We founded Sprinklr with one mission to enable every organization on the planet to make their customers happier Our vision is to be the world s most loved enterprise software company ever We believe in our product Sprinklr was built from the ground up to enable a brand s digital transformation Its platform provides every customer-facing team with the ability to reach engage and listen to customers around the world At Sprinklr we have many of the world s largest brands as our clients and our employees have the opportunity to work closely alongside them We invest in our people At Sprinklr we believe every human has the potential to be amazing We empower each Sprinklrite in the journey toward achieving their personal and professional best For wellbeing this includes daily meditation breaks and virtual fitness We have continuous learning opportunities available with LinkedIn Learning and more EEO - Our philosophy Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender race ethnicity age and lifestyle preference among others We value and celebrate diversity and fervently believe every employee matters and should be respected and heard We believe we are stronger when we belong because collectively we re more innovative creative and successful Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status See also Sprinklr s EEO Policy and EEO is the Law Warning about Recruiting Scams Please be vigilant for recruiting scams impersonating Sprinklr Sprinklr will never ask you for money to pay for equipment or for unnecessary personal information during the interview process Sprinklr will also never pay in Bitcoin or send email communications from our executives Please the Federal Trade Commission s advice to avoid these types of scams If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr please do not engage and block their email or phone number immediately