Junior Digital Marketing/seo Executive

6 days ago

Lucknow, Uttar Pradesh, India TechX Infosolutions Full time

b As an SEO and Digital Marketing Specialist you will play a pivotal role in driving our online presence and enhancing brand visibility You will be responsible for planning implementing and optimizing all aspects of our digital marketing efforts to attract and engage our target audience Responsibilities Develop and execute comprehensive SEO strategies to increase organic traffic and improve search engine rankings Conduct keyword research and competitor analysis to identify opportunities for content optimization and marketing campaigns Create manage and optimize PPC campaigns on various platforms Google Ads Bing social media etc to drive targeted traffic and conversions Use AI tools to generate SEO-friendly content that aligns with the marketing goals and resonates with our audience Monitor and analyze website performance using tools like Google Analytics and provide regular reports and recommendations for improvement Implement on-page and off-page SEO best practices to enhance website visibility and domain authority Stay up-to-date with the latest industry trends algorithm updates and emerging digital marketing technologies Manage social media accounts and execute social media marketing campaigns to foster engagement and brand loyalty Utilize email marketing and automation tools to develop effective email campaigns for lead generation and customer retention Collaborate with the design team to create visually appealing and conversion-focused digital assets Monitor and respond to online reviews comments and feedback to maintain a positive online reputation Identify opportunities for partnerships collaborations and influencer marketing to expand our brand reach Work closely with the web development team to ensure SEO best practices are implemented during website updates and redesigns Requirements Bachelor s degree in Marketing Digital Marketing Communications or a related field Proven experience as an SEO and Digital Marketing Specialist with a successful track record of driving organic traffic and increasing conversions Proficiency in SEO tools like Google Analytics Google Search Console Ahrefs SEMrush or similar Hands-on experience with PPC platforms Google Ads Bing Ads etc and social media advertising Strong understanding of keyword research on-page off-page SEO and content marketing strategies Knowledge of email marketing and marketing automation tools Familiarity with web analytics conversion tracking and A B testing methodologies Excellent analytical skills with the ability to interpret data and make data-driven decisions Creative thinker with a strong eye for detail and a passion for staying updated with digital marketing trends Exceptional communication skills both written and verbal with the ability to present ideas and strategies effectively Self-motivated proactive and able to work both independently and collaboratively within a team Demonstrated ability to meet deadlines and manage multiple projects simultaneously Preferred Qualifications Google Ads and or other relevant certifications in Digital Marketing Familiarity with Wordpress HTML CSS and website development concepts Knowledge of international SEO strategies and multilingual SEO Job Types Full-time Permanent FresherPay xe2 x82 xb95 000 00 - xe2 x82 xb98 000 00 per monthBenefits Work from homeSchedule Day shiftSupplemental pay types Performance bonusWork Location Remote

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