Digital Marketing Manager – Real Estate

3 weeks ago

Shimla, Himachal Pradesh, India Taradevi's Enclave Full time

About Us Taradevi s Enclave is promoted by a set of investors first gen entrepreneurs who all are ex-corporate professionals bankers Promoters have curated many sites in Shimla and other parts of North India with aggregate development potential of 40 lac sq ft We are targeting a new launch every 6 months with Taradevi s Enclave being one of them We are building team across verticals and levels in accordance with these targets Job Summary We are seeking a Digital Marketing Manager with proven experience in the real estate industry to strategize execute and manage digital campaigns across multiple platforms You will work closely with the sales and creative teams to attract engage and convert potential buyers online Key Responsibilities Develop plan and implement end-to-end digital marketing strategies for residential and commercial real estate projects Lead performance marketing initiatives across Google Ads Facebook Instagram LinkedIn and other platforms to generate high-quality leads Manage and optimize SEO SEM efforts to improve organic visibility and website ranking for relevant real estate keywords Build and manage high-converting landing pages for each project and ensure proper tracking with UTM parameters and analytics Coordinate with external agencies and vendors for creative development ad execution and campaign optimization Monitor key campaign metrics CPC CPL CTR CPM ROAS and ensure all campaigns deliver optimal results Analyze web traffic data using tools like Google Analytics Hotjar and Search Console to derive actionable insights Implement and manage retargeting remarketing campaigns to re-engage potential customers Design and execute email marketing campaigns and automation workflows for nurturing leads and improving conversions Manage listings and campaigns on property portals such as 99acres MagicBricks and Housing com Oversee and grow the company s presence on social media Facebook Instagram LinkedIn YouTube through engaging content and campaigns Develop monthly marketing calendars aligned with project launches offers and sales targets Coordinate with the sales team to ensure alignment between marketing leads and sales conversion goals Stay current with emerging digital marketing trends tools and real estate marketing innovations Prepare detailed weekly monthly reports and presentations for management highlighting KPIs ROI and insights Qualifications Bachelor s degree in Marketing Business or related field MBA preferred 3-7 years of experience in digital marketing with minimum 2 years in real estate Strong expertise in Google Ads Facebook Ads Manager SEO Google Analytics and CRM tools Experience with property portals is a plus Excellent analytical skills creativity and attention to detail Strong communication and project management abilities To Apply Click Apply Now or send your updated resume to hr taradevis com Job Type Full-time Pay 40 000 00 - 100 000 00 per month Supplemental Pay Performance bonus Yearly bonus Education Bachelor s Preferred Experience Digital marketing 5 years Preferred Work Location In person

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