Senior Executive- Analyst

2 weeks ago

Delhi, Delhi, India Aditya Birla Fashion and Retail Ltd. Full time
Core Responsibilities.

We are looking for a Website Product Manager – Frontend who will own the look, feel, and performance of our website. This role is responsible for managing the frontend user experience, content strategy, feature launches, personalization, and A/B testing with a strong focus on driving engagement and conversion.

EXP- 1- 2 Years

Core Responsibilities

1. Frontend Product Ownership

- Define and own the website frontend roadmap aligned with business goals.
- Drive UI/UX improvements to ensure a seamless and brand-consistent experience across devices.
- Partner with tech/design teams to deliver fast, responsive, and user-friendly pages.

1. Content & Creative Strategy

- Manage and oversee all website content updates — banners, landing pages, PLP/CLP/HP updates, product launches, and campaign rollouts.
- Collaborate with design and marketing teams to ensure creatives are optimized for engagement and conversions.
- Own the content calendar to ensure timely execution of campaigns.

1. Feature Launches & Experimentation

- Conceptualize and launch new website features to enhance engagement (e.g., improved CLP sorting, dynamic landing pages, interactive modules).
- Drive personalization initiatives (custom user journeys, product recommendations, homepage variations).
- Plan and execute A/B and multivariate tests to optimize layouts, content placements, and new features.
- Track outcomes of experiments and scale successful initiatives.

1. Performance Tracking & Insights

- Monitor website KPIs: load speed, CTR, bounce rate, session time, conversion rate.
- Build performance dashboards and deliver actionable insights to leadership.
- Continuously improve frontend performance and user experience based on data and testing outcomes.

1. Cross-Functional Leadership

- Work with marketing, merchandising, and product teams to align website initiatives with business objectives.
- Collaborate with engineering and design teams to prioritize frontend features and improvements.
- Act as the voice of the user, ensuring customer-centric thinking in all website decisions.

Key Metrics of Success

- Website performance: +10–15% improvement in speed and responsiveness.
- Campaign execution: 100% on-time rollout of content and creative updates.
- Engagement uplift: Increase CTR and session duration through new features and personalization.
- Conversion impact: Measurable uplift in CVR via A/B testing and UX improvements.
- Experimentation cadence: At least 2 experiments per month with documented learnings.

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