[15h Left] Digital Marketing Analyst

19 hours ago


Gurgaon Haryana, India Ameriprise Financial Full time

The candidate will be responsible to take up an instrumental role and help conduct smooth operations for dedicated advisor a team of financial advisors to help provide outstanding digital marketing experience and enable client acquisitions The digital marketing expert will assist in managing and organizing relevant digital marketing tools permissible as part of the key marketing activities within Ameriprise Establish a strong online presence for advisors practices using their Individual Website Team Website Social Media Marketing Email Marketing and Prospecting efforts This position will consistently follow high standards of business and professional ethics and legal and regulatory requirements while performing work activities Responsibilities Strategize implement and track monthly updates across digital marketing tools including - Website updates to build online credibility for Financial Advisors using advanced features like Landing Pages with gated content client testimonials etc Manage Social Media Platforms Facebook LinkedIn Instagram with timely and creative posts to build connections generated engagements and drive traffic to website landing page Manage Drip Marketing Campaigns as per advisor preferences enable targeted monthly campaigns to their target audience Enable prospecting efforts for advisors using LinkedIn help them build a prospect pipeline for their practice Enable mobile marketing using third-party messaging tools to setup meeting send-out reminders broadcast announcements and send birthday anniversary wishes Generate and track high quality prospects organically using integrated dashboards on CRM Create relevant tasks on advisors CRM and help them setup meetings with prospects as and when required Schedule 1 connect with prospect every week using Online Scheduling feature and enable support in incremental client acquisitions for advisor practices Create share and discuss appealing reporting dashboards monthly capture important DM metrics add inputs and consult on the next steps being the subject matter expert Setup monthly bi-weekly meetings with the advisors to discuss the digital marketing progress Protect confidential data and adhere to policies and compliances prioritize and perform work in accordance with established processes DTPs Ensure effective communication and service delivery being done as per the defined SLAs KRAs Required Qualifications Minimum 1-2 years of experience in Digital Marketing as an associate analyst Willing to operate in evening shift 4 45 pm to 1 15 am IST Excellent Verbal and Written Communication Skills Proven track record written and oral communication skills with client service orientation is a plus Preferred Qualifications Certified in Digital Marketing Program Google Ads and Meta Blueprint Certified will be an added advantage Prior experience of working in a Digital Marketing Agency managing clients projects related to digital marketing Prior experience in customer-based interactions roles both written and verbal communications Experience of interacting with financial advisors business partners will be preferred Basic understanding of financial planning and broad exposure to financial products like mutual funds insurance retirement services etc would be an added advantage Experience of being part of and enabling start-ups new business set-up approach will also be considered a positive About Our Company Ameriprise India LLP has been providing client based financial solutions to help clients plan and achieve their financial objectives for 125 years We are a U S based financial planning company headquartered in Minneapolis with a global presence The firms focus areas include Asset Management and Advice Retirement Planning and Insurance Protection Be part of an inclusive collaborative culture that rewards you for your contributions and work with other talented individuals who share your passion for doing great work Youll also have plenty of opportunities to make your mark at the office and a difference in your community So if you re talented driven and want to work for a strong ethical company that cares take the next step and create a career at Ameriprise India LLP Ameriprise India LLP is an equal opportunity employer We consider all qualified applicants without regard to race color religion sex genetic information age sexual orientation gender identity disability veteran status marital status family status or any other basis prohibited by law Full-Time Part-Time Full time Timings 4 45p-1 15a India Business Unit AWMPO AWMP S President s Office Job Family Group Business Support Operations



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