Content Manager

4 weeks ago

Meerut, India Flychem Full time

We are looking for a skilled and creative Content Manager to build and optimize content across our website and digital touchpoints. The focus is to create high-quality, SEO-driven content that strengthens our brand presence, educates customers, and drives conversions. The ideal candidate must have hands-on experience with Surfer SEO, ChatGPT, SEMRush, Ahrefs, Ubersuggest, MOZ, along with deep knowledge of keywords, SERP mechanics, and SEO-based content development. Key Responsibilities - Write engaging and conversion-centric content - Optimize content using Surfer SEO, ChatGPT, and other SEO/analysis tools. - Conduct keyword research to identify high-intent and relevant content opportunities - Create keyword-rich headlines and descriptions aligned with search intent. - Perform keyword research and competitive benchmarking using SEMRush, Ahrefs, Ubersuggest, MOZ, etc. - Develop and maintain a content calendar aligned with SEO goals, trends, launches, and brand storytelling. - Build and manage a content calendar aligned with launches, seasonality, SEO goals, and brand storytelling. - Ensure strong on-page SEO (meta tags, headers, keyword positioning, internal linking, etc.). - Support off-page SEO through link-worthy content and outreach suggestions. - Track keyword rankings and SERP performance to constantly refine content strategy. - Monitor SERP trends, track keyword rankings, and optimize content accordingly. - Upload, structure, and maintain content on WordPress and Shopify CMS. - Work closely with design, performance marketing, product development, and brand teams to maintain tone, voice, and messaging consistency. - Prepare weekly SEO reports with insights, trends, and actionable recommendations. Required Skills & Experience - At least 3-years of experience in content writing/content management with strong SEO exposure. - Hands-on expertise with Surfer SEO, ChatGPT / AI-based content tools, SEMRush, Ahrefs, Ubersuggest, MOZ - Strong understanding of Keyword targeting and ranking factors, Keyword density and content optimization, On-page & off-page SEO techniques - Proficiency in publishing content in WordPress and Shopify - Fluent and strong command of English — written and verbal. - Experience in Beauty & Personal Care industry content writing is highly preferred. - Ability to create content that reflects customer needs and influences purchase decisions. - Knowledge of Google Analytics, Google Search Console, Google Ads insights. - Understanding of conversion copywriting and consumer psychology. What We Offer - Remote working - Opportunity to be part of the growth journey of an exciting new D2C brand. - Chance to directly influence brand voice and online visibility. - Creative, inclusive, and collaborative work environment. - Professional development and upskilling opportunities. How to Apply Apply here on or share your resume and writing samples/portfolio at careers@flychem.com.

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