Figma Ui/ux/cx Designer

Job Title Figma UI UX CX Designer Lead Location Chidambaram Tamil Nadu Employment Type Full-Time Reporting To Head of Operations About the Role The Figma UI UX CX Designer Lead is a senior design leadership role responsible for creating world-class user interfaces user experiences and customer journeys across all Oliya divisions - Academy internal platforms Digital Agency client projects and Oliya Labs MVP incubation This role requires mastery of design systems UX research product design accessibility customer experience mapping and hands-on proficiency across the complete creative toolchain Figma Canva Adobe Suite Hotjar GA4 Looker Studio You will define visual direction build reusable component libraries validate usability through testing collaborate with engineering teams and ensure every digital product meets enterprise-level design standards This is a pure design execution and leadership role - not a teaching or trainer role Key Responsibilities 1 Design Systems Product Interfaces UI Engineering Create and maintain full-scale Figma design systems including Design tokens colour typography spacing shadow radius Global components buttons forms modals tables cards Variants auto-layouts constraints Grid systems responsive breakpoints Design high-fidelity mobile-first interfaces for React Native responsive web interfaces for React Ensure pixel-perfect developer handoff using Figma Inspect mode Build scalable UI architecture that supports rapid development 2 User Experience UX Design Research Conduct UX research using tools such as Hotjar Google Analytics and user-interview frameworks Run usability tests and map friction points for continuous improvement Create User flows Information architecture maps Wireframes low mid high fidelity Prototypes with animations and micro-interactions Ensure designs follow WCAG 2 1 accessibility standards 3 Customer Experience CX Mapping Build omnichannel CX journey maps across web mobile CRM WhatsApp social media touchpoints Collaborate with Digital Marketing Lead to ensure UI UX supports conversion engagement retention Translate business goals into UX outcomes through AIDA RACE and funnel-optimisation frameworks 4 Creative Direction Branding Define visual direction for Websites Mobile applications Marketing campaigns Internal dashboards product UIs Create brand identity assets using Figma Canva Pro Adobe Photoshop Illustrator Produce creative artefacts landing pages banners social media templates campaign assets 5 Collaboration Cross-Functional Delivery Work closely with Front-End Lead React React Native Back-End Lead Python Django Digital Marketing Lead QA Test Engineer for UX acceptance PM BA for requirement clarity sprint readiness Support Agile ceremonies - sprint planning reviews stand-ups Validate designs post-implementation to ensure fidelity 6 Analytics UX Validation CRO Conversion Rate Optimisation Use analytics tools such as Google Analytics 4 GA4 Looker Studio Hotjar heatmaps recordings A B testing tools VWO Google Optimize awareness Interpret funnel metrics bounce behaviour scroll-depth to improve UI UX Lead UX optimisation cycles tied to marketing KPIs 7 Documentation Style Guides Design Governance Maintain comprehensive design documentation Component libraries UX patterns Motion guidelines Brand systems Establish governance processes ensuring consistency across all products Create Figma templates for repeated design use cases 8 Innovation Continuous Improvement Bring modern design trends into practice Neumorphism Glassmorphism Material 3 Apple HIG alignment Leverage AI tools such as Midjourney Canva AI ChatGPT and Pictory for creative acceleration Suggest UI UX best practices based on global standards from Uber Airbnb Shopify Microsoft and BBC GEL Technical Creative Expertise Requirements Core Tools Platforms Figma Advanced components variants tokens auto-layout constraints prototypes Adobe Suite Photoshop Illustrator XD Canva Pro for campaign assets Hotjar GA4 Looker Studio for UX analytics Material UI Tailwind UI Apple HIG standards for design accuracy Figma plugins Content Reel Autoflow Stark accessibility Iconify Product UX Expertise Wireframing information architecture user flows Prototyping with animations micro-interactions Accessibility WCAG 2 1 inclusive design UX research fundamentals Mobile-first UI design React Native alignment CX Marketing Awareness Landing page optimisation Funnel strategy AIDA RACE CRO models Campaign visual consistency CRM mapping HubSpot Freshworks awareness Engineering Awareness Understanding of FE integration requirements Component logic Responsive grids Asset optimisation Basic knowledge of React React Native front-end behaviours REST API visual alignment Git-based workflows Profile Requirements 5 10 years UI UX CX design experience Proven portfolio of mobile and web products Experience collaborating with engineering teams in Agile environments Strong creative analytical design mindset Excellent communication documentation and stakeholder management Ability to balance aesthetics functionality accessibility and performance