Influencer Marketing Executive

2 weeks ago

Mumbai, India Dermis Oracle Full time

About the job

Job Title: Influencer Marketing Executive – Derma Skincare Brand

Location: Mumbai

Employment Type: Full-time

Experience: 2-2.5 years

Only for Mumbai Based Candidates

About the Job:

Dermis Oracle is one of India’s fastest-growing science-backed skincare and healthcare brands, dedicated to redefining the way people care for their skin and hair. With a rapidly expanding presence across the country, we deliver advanced, evidence-based solutions through our innovative product lines, including SeekCaus for premium sun care and Anable for specialized hair care. At Dermis Oracle, we believe that skin is more than appearance—it’s confidence, identity, and well-being. Every product we create is designed with dermatological expertise, scientific precision, and a deep understanding of consumer needs. We are a team of passionate thinkers, doers, and creators who thrive on collaboration and bold ideas. We look for people who combine initiative with creativity, and who are driven by the purpose of making a meaningful difference in the lives of consumers and healthcare professionals.

Responsibilities:

- Influencer Identification & Outreach: Hunt, evaluate, and onboard influencers across skincare, dermatology, and wellness categories—leveraging both personal networks and influencer databases/platforms.
- Agency Collaboration: Manage relationships with influencer marketing agencies and barter agencies, negotiating deliverables, timelines, and commercials effectively.
- Concept Development: Collaborate with influencers to design engaging, authentic, and brand-aligned content concepts for campaigns.
- Barter Management: Handle barter influencer campaigns end-to-end, including coordination with barter agencies, shipment of products, and timely follow-ups.
- Campaign Execution: Oversee briefing, content approvals, go-live timelines, and real-time coordination with influencers and their teams.
- Tracking & Reporting: Monitor influencer posts, stories, reels, and videos, ensuring proper tagging, compliance, and deliverables. Prepare detailed reports on campaign performance (reach, engagement, ROI, EMV).
- Relationship Building: Foster long-term relationships with creators, dermats, and influencer networks, ensuring repeat collaborations and loyalty.
- Trend Spotting: Stay updated with platform trends, content formats, and emerging creators to keep Dermis Oracle ahead in influencer marketing.

Skills & Qualifications:

- 2–4 years of proven experience in influencer marketing, preferably in skincare, beauty, wellness, or FMCG.
- Strong network and access to influencer databases, groups, and agencies.
- Demonstrated success in closing influencer deals (barter + paid).
- Experience conceptualizing content ideas with influencers and creators.
- Hands-on experience managing barter campaigns and coordinating product shipments.
- Strong negotiation, multitasking, and communication skills.
- Ability to track KPIs, analyze performance, and provide actionable insights.
- Bachelor’s or Master’s in Marketing, Mass Communication, or related field.

Nice To Have:

- Direct experience working with dermatologists or healthcare influencers.
- Knowledge of affiliate programs, whitelisting, and performance influencer models.
- Familiarity with reporting tools and influencer platforms (e.g., CreatorIQ, Winkl, Upfluence).

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