Senior Product Marketing Manager

Senior Product Marketing Manager Chennai India At Vendasta we re leading the AI revolution from right here in Saskatoon and beyond We work together to empower our partners and customers through our AI-powered customer acquisition and engagement platform to help them get more customers and keep them We re looking for a Senior Product Marketing Manager who is energized by crafting compelling messaging and go-to-market strategies and excited to accelerate product adoption across diverse customer segments In this role you ll play a key part in helping small and medium-sized businesses succeed while shaping the future of AI for local economies Your Impact As a Senior Product Marketing Manager you ll work with cross-functional teams including Product Sales and Customer Success to Develop and refine product positioning and messaging based on market feedback using AI tools to craft narratives and collateral that resonate with our ideal customer profiles Lead go-to-market strategies and product launches ensuring alignment across teams to drive adoption and growth Partner with Sales to deliver effective enablement materials launch campaigns that drive pipeline value and iterate content using AI-augmented testing and analytics Use data and predictive analytics to optimize performance monitor KPIs like NDR CAC and ROI and continuously improve marketing effectiveness What You Bring to the Table You have 5-7 years of experience in Product Marketing or a related field preferably within SaaS or a tech-driven environment You bring a strong foundation in market research go-to-market strategy storytelling and cross-functional collaboration Your ability to craft messaging that resonates with target audiences and support revenue and retention growth is matched by your comfort using AI tools for content generation analytics and testing Must-have Bachelor s degree in Marketing Business Administration Communications Economics Product Management or a related field Proficiency in generative AI tools and experience adapting AI outputs for specific customer segments or product lines Demonstrated experience leading product launches sales enablement initiatives and marketing campaigns that deliver measurable impact Strong data-driven decision-making skills with a track record of improving metrics like CAC pipeline value and NDR Excellent communication skills with a knack for translating complex product value into clear compelling messaging About Vendasta We re on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them At Vendasta you ll be part of something ambitious helping bring AI transformation to local businesses at scale As a team member you ll enjoy Competitive health benefits flex time and annual work-from-anywhere options Equity opportunities and a chance to directly shape our AI future A vibrant workplace culture that embraces experimentation thought leadership and continuous learning A place where building AI isn t just a buzzword it s the core of everything we do Perks Join the Vendasta team where your well-being and growth come first Step into a workplace that blends competitive health benefits with true flexibility including flex time and an annual work-from-anywhere policy Take ownership of your future with our Employee Options Program and enjoy the little things like daily snacks a vibrant cafeteria and catered Friday lunches at our offices Invest in your growth through education reimbursement in-house learning opportunities and a suite of leadership development programs We re driven by our values Drive Innovation Respect and Agility and it shows in everything we do Give back through community initiatives and volunteer opportunities and build more than just a career build a life you love At Vendasta you ll find the support the challenge and the culture to thrive Discover your potential Make an impact Grow with us Discover your potential Build something that matters Help us lead the AI revolution from right here in Chennai