Public Relations

2 days ago

Gurugram, India Burson Cohn Wolfe Full time

Job Description

What you'll do:

Client Service:

- Stay current on your clients businesses, industries and competitors and use your knowledge to develop comprehensive, strategic, and integrated communications programs that complement the client s business objectives and deliver results.
- Act as a day-to-day client leader andmaintaina clear and consistent communication channel between the client and the account team.
- Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints.
- Manage client relationships and be the client s key contact, counselor, and strategic thinker
- Timely Decision Making The ability toidentifya problem and find solutions. Makes decisionsin a timely manner, using available information and under tight deadlines.
- Have strong verbal and written communication skills including development ofvarious typesof materials such as Q&A, key messages, holding statements, pressreleaseetc.
- Be able to supportthe seniormanagers and leaders in resolving client issues.
- Maintain a strong rapport with journalists/bloggers/media members who cover your clients industries and businesses tooptimizechannels.
- Help develop media strategies, write pitch letters, and respond to media queries.
- Stay updated on social media channels,trendsand analytical tools and make recommendations to strengthen our capabilities.
- Support the digital media strategy implementation.
- You mustpossessa strong familiarity with how Generative AI tools are used across communicationsprogrammes, especially in planning, research, ideation, content creation, and daily operations.

Business Development:

- Support the Directors and other senior leaders toidentifynew business opportunities within existing and potential clients.
- Be proactive during new business brainstorms and take ownership of portions of new business proposals under the guidance of Directors and senior leaders.

Talent Management:

- Coach and mentor junior team members and help them grow within the organization andare able toadd value to the client and the team.
- Create an inclusive and welcoming environment that engages all individuals without bias anddemonstrateflexibility in a changing work environment.
- Provideon the jobtraining to new team members on day-to-day tasks, delegate tasks to junior team members with clarity and oversee quality implementation within specified timelines.
- Provide continuous constructive feedback, keep immediate superiors briefed on team memberperformanceensuring recognition of good performance and resolution of concerns in a timely manner.

Financial Management:

- Ensure all activities carried out for clients are properlydocumentedand budget and status reports aresubmitted.
- Follow agency procedures for client budgets, budget tracking, contract approval and billing rates andallocateresources for agency profitability.
- Manage vendor relationships, costs, and invoicing.

Experience that contributes to success:

- 4+ years of relevant experience in public relations preferably of Consumer & Brands clients.
- Proven ability to understand and implement processes, effectively aligning teams to new tasks and workflows.
- Excellent communication, interpersonal, and presentation skills.
- Strong organizational and time management abilities.

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