Content Writer

About Prosperr.io Prosperr.io is a funded fintech startup simplifying taxes, payroll, and wealth management for both salaried professionals and enterprises. Our AI-powered solutions (Super Saver for B2C, Dynamic PayrollTM & Flexi Benefits Plan for B2B) embody our brand archetype of the Sage (clarity, competence) with a touch of the Hero (empowerment, boldness). We are building a brand that owns the word "Clarity" in finance — and content is at the heart of this mission. Role Overview We're seeking a Content Writer who can blend storytelling with financial expertise to: - Craft engaging CRM content across WhatsApp, email, push notifications, and in-app comms that drives customer engagement, retention, and referrals. - Write thought leadership pieces (articles, blogs, whitepapers, LinkedIn posts) to position Prosperr.io as a trusted voice for CFOs, HR leaders, and salaried professionals. - Support performance marketing with ad copies, landing page content, and campaign messaging that convert. This role requires agility to move between short-form CRM comms and long-form brand-building narratives, always staying consistent with Prosperr.io's brand voice. Key Responsibilities CRM & Lifecycle Content - Develop high-conversion WhatsApp, email, push, and app copy for onboarding, reminders, referrals, and retention journeys. - Build persona-specific content flows for both salaried professionals and CFOs. - Collaborate with Growth/CRM teams to optimize subject lines, CTAs, and open/click rates. Thought Leadership & Brand Content - Research and draft insightful articles, LinkedIn posts, and whitepapers on tax-tech, payroll innovation, compliance, and employee financial wellness. - Partner with the CMO for bylined leadership articles and strategic narratives to elevate Prosperr.io's industry voice. - Ensure content reinforces Prosperr.io's positioning as the Sage (clarity, knowledge) + Hero (empowerment, solutions). Performance Marketing Copy - Write crisp, high-impact ad copies (Google, Meta, LinkedIn) that drive CTRs. - Collaborate with design teams on landing page copy that communicates clarity and maximizes conversions. Brand Alignment - Maintain consistency in tone: Competent, Innovative, Sincere, Approachable. - Translate complex tax/finance concepts into accessible, engaging language. Preferred Background - 2–5 years of content writing experience, preferably in fintech / BFSI / SaaS startups. - Proven track record of writing lifecycle CRM content (emails, WhatsApp, app notifications) that engages and converts. - Strong portfolio of thought leadership content (blogs, LinkedIn articles, whitepapers) for B2B audiences. - Familiarity with financial products (taxes, payroll, compliance, lending, investments). - Comfort with performance-driven copywriting (ads, landing pages, campaign CTAs). - Basic exposure to SEO, LinkedIn growth content, and storytelling frameworks. What We're Looking For a mix of all below - A CRM content specialist who understands customer journeys and how to keep users engaged. - A strategic storyteller who can craft thought leadership that elevates Prosperr.io's brand credibility with CFOs, HR heads, and senior professionals. - Someone who can switch seamlessly between tactical campaign copy and narrative-driven long-form content. Why Join Us - Shape the voice of a category-defining fintech brand. - Work directly with leadership to build impactful narratives for both consumers and CFOs. - Be part of a funded, fast-growing startup with ambitions to scale globally.