Senior Domestic Marketing Consultant supporting Deakin University, GIFT City

Job Description

About Grok Global Services

Founded in 2005, Grok Global Services is a best-in-class provider of international engagement services for higher education institutions. By joining our team, you will be working in a supportive environment full of like-minded professionals, each committed to advancing the internationalization of higher education institutions from around the world.

A pioneer of in-country staffing in the international education sector, Grok remains at the forefront of this model and currently delivers this service across Asia, Africa, the Middle East, and the Americas. The company also boasts industry-leading divisions in digital marketing and strategic consulting.

Deakin is looking for a talented, dedicated professional who can drive student recruitment for Deakin's GIFT City India campus Lead impactful domestic marketing strategies as our Senior Consultant.

Location is GIFT City Campus, Gujarat, India

Full-time and fixed term (12 months)

Substantial salary package

Why work with us

At Deakin, you will have access to benefits such as a variety of leave options including generous parental leave and the ability to purchase additional leave; flexible working arrangements to help manage your work-life balance; ongoing learning and development opportunities to grow your career; an inclusive and supportive culture and environment to work in, both online and on campus.

About Gift City

Deakin is the first University in the world to open an international teaching campus in India. The state-of-the-art campus opened in 2024 in the heart of the smart business district, GIFT City (Gujarat International Finance Tec-City). This campus is giving students access to future-ready Deakin postgraduate courses aligned with local employment needs since July 2024. The programs here will directly support Deakin's aspiration for innovative international education partnerships that provide lasting value for students, partners, and Deakin. With an In India, with India and for India approach, the initiative will also provide opportunities for Deakin and the students to work closely with GIFT City and its industry partners.

About the role:

This Senior Domestic Marketing Consultant role will lead the execution of targeted domestic marketing initiatives to support student recruitment and enhance brand visibility for the GIFT City campus. Working in close partnership with the Marketing Manager and central marketing teams, this role will bring expertise in audience segmentation, stakeholder engagement, and campaign delivery to drive meaningful engagement and conversion across domestic markets.

We are looking for someone with:

This role is ideal for someone with hands-on experience in campaign planning, performance tracking, and local activation, and who can operate independently to deliver high-impact outcomes for the 2026 intake and beyond.

Who are we

Deakin is a cutting-edge public university headquartered in Victoria, revolutionising education with 61,000 students across our campuses: Melbourne Burwood, Geelong Waurn Ponds, Geelong Waterfront, Warrnambool, Deakin University Lancaster University Indonesia (DLI), GIFT City, India, and our vibrant online environment. We're proud to be a progressive and open-minded university, delivering the highest student satisfaction in Victoria and consistently ranked in the top 1% of the world's universities.

As a Senior Domestic Marketing Consultant, you will:

- Lead the planning and execution of domestic marketing campaigns tailored to priority audience segments, using insights from market research and student behaviour data.
- Conduct competitive analysis and market segmentation to inform campaign messaging, targeting, and channel strategy.
- Collaborate with central marketing, analytics, and digital teams to ensure domestic campaigns are aligned with broader university brand and recruitment strategies.
- Activate local brand presence through event marketing, community outreach, and industry engagement initiatives that resonate with domestic audiences.
- Use knowledge of key business drivers to inform the development of concepts and strategies and use information from a diverse range of people, groups and resources to make critical strategic decisions.

To be successful, you'll have:

- Postgraduate qualifications and extensive relevant experience; or
- Extensive experience and management expertise; or
- An equivalent combination of relevant experience and/or education/training.
- Experience in domestic marketing, campaign management, or student recruitment.
- Strong understanding of domestic student markets and competitive landscape.

To Apply

If you meet these requirements and have the drive to take on this exciting position, please click the Apply button where you will be directed to our hiring portal to submit your resume and complete a few questions, in lieu of a cover letter.

For more information about Grok please visit our website: grokglobal.com